Impressions in AI Overviews
iPullRank is the go-to SEO agency for brands that want strategy, execution, and results. We blend technical expertise, content excellence, and AI innovation to drive real growth that your CMO will actually care about.
We offer results-driven, productized services.
We’re audience-focused. We understand the person behind the visit.
We really do content engineering. We granularly understand the statistical expectations of content based on what Google ranks.
A major telecommunications provider wanted to expand its footprint in AI Search. Traditional SEO had secured rankings in organic results, but their visibility in AI Overviews was lagging, especially for competitive, branded queries where consumers increasingly rely on generative answers. The brand recognized the need for a strategy tailored to the mechanics of AI search.
Growth in AI Overview inclusions (712 → 3,235)
Impressions delivered through AI Overviews
Steady month-over-month visibility growth sustained across 2024
We applied a content engineering optimization framework, including:
This combination of technical SEO and AI-native content structuring enabled the client’s pages to be consistently selected for AI Overviews, compounding visibility over time.
Ultimately, I hired Mike’s team because of his proven expertise and his results-driven approach. His ability to work well with internal and external partners and integrate his recommendations into existing marketing efforts was very valuable to the team.
One of the world’s biggest banks paused their paid ad spend because of the success of our content engineering strategy.
AI content for their category pages led to sustained visibility for a global eCommerce marketplace.
We helped a major car publisher site recover after getting hit by every algorithm update for 5 years.
We offer consulting, SEO training & hiring solutions, as well as a customizable rank tracking tool tailor-made to your specific needs.
If this aligns with your goals, let’s schedule a call to be sure you get the agency partner that you deserve.
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iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Relevance Engineering, Audience-Focused SEO, and Content Strategy. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
