An online marketplace acquired an international website and wanted to migrate their traffic into their existing site.
A simple 301 redirect wasn’t going to cut it and before we could migrate we needed to do our due diligence and audit, review and strategically plan this site migration so that our client could get the maximum benefit from this acquisition.
Starting with a thorough review, we uncovered any outstanding SEO issues with the acquired site. We provided clear technical recommendations and implementations so that our client wouldn’t inherit any offenses.
From there, we worked step-by-step with our client on content mapping, backlink auditing and, finally, flipping the switch. When we hit refresh, the acquired site redirected and their traffic successfully moved over to our client with a combined 3x traffic increase. Dips were to be expected, but due to our forward planning the loss of traffic was minimal and traffic was recovered within a month of migration.
since Site Migration
since Site Migration
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iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.