BACKGROUND

A popular online music community was hitting a sour note with stalled Organic Traffic and a flattening user base. They wanted to understand why their traffic had plateaued and how they could pivot from depending on advertising to building a flourishing community of music lovers.

WHAT WE DID

An extensive SEO Site Audit revealed a number of technical issues that were hindering their organic potential. We fixed those and then moved to improve their IA, keyword targeting, metadata and linking issues. Visibility recovered and kept going to the tune of 1M organic sessions.

To help with audience development, we reviewed their segments and created a specialized content plan to target new and returning users and drive increases in the future.