Coronavirus has changed the way we used to think about consumer behavior and made us reimagine existing market segmentation. The ‘new normal’ that emerged from COVID-19 is what has become…
Sending great lead nurturing emails is an art and a science. Get 10 data-driven tips to send a great lead nurture campaign.
Modern keyword research is far beyond collecting a list of keywords and search volume. In our previous post “The Persona-driven Keyword Research Process” by our foreseeing founder Michael King, we…
You’re in a pinch and you need segmentation Working in an agency, and a very small one at that, things tend to move at a rapid pace. I oftentimes find…
When I first heard about data science in 2012, I immediately fell in love with this nerdy field and started my 6-year journey in Statistics. I was inspired by a…
Google regularly rolls out features that make me feel like a visionary. Ok wait. To be fair, they also rollback features that make me feel more like an angry old…
This being my second time building an SEO Strategy practice from scratch I’ve gotten to put a lot of what I learned from the first go round into play the…