What if you were a mind reader? What if you knew exactly what your readers and customers wanted from you before they asked for it? For media companies, this is…
Andrew McDermott
Shopping has changed. Digital sales teams (via email, phone, or live chat) used to have a monopoly on information. If customers wanted an in-depth look at a particular product or…
Coronavirus has changed the way we used to think about consumer behavior and made us reimagine existing market segmentation. The ‘new normal’ that emerged from COVID-19 is what has become…
Genessee Rodriguez
Sending great lead nurturing emails is an art and a science. Get 10 data-driven tips to send a great lead nurture campaign.
Clinton Byrd
Modern keyword research is far beyond collecting a list of keywords and search volume. In our previous post “The Persona-driven Keyword Research Process” by our foreseeing founder Michael King, we…
Vicky Qian
You’re in a pinch and you need segmentation Working in an agency, and a very small one at that, things tend to move at a rapid pace. I oftentimes find…
Rashard Spiller
When I first heard about data science in 2012, I immediately fell in love with this nerdy field and started my 6-year journey in Statistics. I was inspired by a…
Google regularly rolls out features that make me feel like a visionary. Ok wait. To be fair, they also rollback features that make me feel more like an angry old…
Mike King
This being my second time building an SEO Strategy practice from scratch I’ve gotten to put a lot of what I learned from the first go round into play the…
