The Rankable Podcast

Change Management, Operations, and SEO

Featuring Tess Voecks

In episode 112, Tess Voecks of Local SEO Guide joins the show for a discussion about the importance of project management and how it relates to SEO.

Tess emphasizes the need for businesses to organize themselves effectively before starting any project and highlights a few common mistakes that businesses make in their operations.

We also chat about why communication is a superpower in project management and the need to identify and manage potential risks to ensure project success.

Episode Time Stamps

  • [0:00] Intro

  • [1:25] Why is Project Management Important?

  • [2:50] Why Project Management Matters for SEO

  • [6:40] Organizing Your Business Before You Start

  • [8:43] What Do Most Businesses Get Wrong About Operations?

  • [11:14] Adaptability and Communication

  • [15:05] Risk Mitigation

  • [18:01] Change Management

  • [20:15] Controlling People is Hard

  • [22:00] Rapid Fire Rankings

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This Week's guests

Tess Voecks

Title: VP, Operations

Bio: Tess is VP, Operations, a passionate operations and business development leader focused on people and helping agencies and businesses get efficient, organized, accountable, and profitable.

Websites: and 


Rank your top anything:

  • My kids

  • home decor/decorating my home

  • hiking/walking

Rank your best SEO marketing win:

Creating and scaling a business at LSG. Playing an integral part in how business processes and teams function day to day and year to year is something I’m super proud of. It’s allowed me to meet so many people, build a business I care about, and build my own freelance business.

Rank your top 3 SEO tools:

Rank your best SEO trick or tactic:

Internal linking. It’s soooo underrated but effective

Rank what you love most about SEO as an industry:

1. The challenge of having a non-routine job/industry

2. Building relationships (clients, colleagues, coworkers)

3. Building a robust set of skills

Rank your top 1-3 marketers:

Rank your best SEO learning resource:

  • Twitter/LinkedIn
  • Blogs/roundtables
  • Podcasts
  • Colleagues and coworkers

Rank your top cause or charity:

The BackPack Program at our school helps kids fight hunger. There is no link for the program, but you could reach out to:

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

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