The Rankable Podcast

Don't Burn The Environment With Your Digital Footprint

Featuring Chris Butterworth

In episode 127, Chris Butterworth stops by to shed light on the critical yet often overlooked topic of digital sustainability.

Chris discusses the importance of education around digital sustainability and strategies to impact change and the carbon footprint of your company.

He also addresses how to engage people in caring about their digital footprint and the environmental impact of LLMs and Generative AI. He shared his thoughts on the responsibility of large companies in reducing their digital footprint.

Episode Time Stamps

  • [0:00] Intro

  • [1:53] Defining Digital Sustainability

  • [3:43] Education in Digital Sustainability

  • [5:15] Regulations Around Digital Carbon Footprint

  • [6:50] How to Fight for Change in the Digital Landscape

  • [10:46] What Responsibility Do Large Companies Have in Improving Our Digital Footprint?

  • [13:35] Who are the People at Organizations Launching Reduction Initiatives?

  • [15:30] How to Implement Sustainability Changes at an Organization

  • [17:47] How to Get People to Care About Their Digital Footprint

  • [20:25] The Environmental Impact of LLMs and Generative AI

  • [23:30] Don’t Feel Guilty

  • [25:54] Reducing Your Digital Footprint

  • [27:11] Rapid Fire Rankings

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This Week's guests

Chris Butterworth

Title: Founder and Lead Consultant

Company: Aline

Bio: Chris is a country boy working in technology. Experienced design technologist turned digital sustainability consultant after discovering the carbon emissions of the internet – started Aline which then got acquired to become part of Yard group.



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