The SEO Weekly
Local SEO, Bard, and SGE - Episode 69
Where queries are weird, advice is controversial, and everything depends.
In this week’s episode, we cover Bard getting localization (and images), first impressions of SGE from a local SEO, and a negative SEO PSA.
We also catch a Google Search Console reporting delay, discuss the top 10 AI tools for SEOs, and share a new keyword tracking spreadsheet for SGE.
Also:
- Crawling vs. Indexing tactics for TechSEOs
- Product Management for SEOs
- Establishing brand entities
Host: Garrett Sussman | Demand Generation Manager
LAST CHANCE: GET YOUR IPULLRANK DATA-BACKED KEYWORD PORTFOLIO
$10,000 ($15K after 12/16)
First Come, First Served
Included in the offer:
- A Refreshed Data-Backed Keyword Portfolio and Presentation (up to 5,000 keywords)
- Topic Cluster Targeting
- Content Ideation Targeting For Each Cluster
- 3 Monthly Snapshots of iPullRank’s New Rank Tracker – ExactScience
THE STATE OF GENERATIVE AI Report
We surveyed over 100 marketing leaders on their perspectives on generative AI in SEO and have analyzed the findings so that you can see where you stand among your peers and competitors.
Show notes / References:
Google/SERP Updates:
- Google Search Console Reporting Delays – Google
- Google Search Insights (non GA) – Google
- Dear Google Analytics 4 – Simo Ahava
- Search Off the Record – Google – John Mueller, Martin Splitt, and Gary Illyes
AI Generation and SEO:
- The Purge: Why Generative A.I. is Coming for SEO Content Traffic, Jobs & Dependent Websites – Jon Cooper
- Navigating Google’s Search Generative Experience: Your Preparation Guide – Mark Traphagen – seoClarity
- iPullRank Open Source SGE Query Tracker
- Top 10 AI Tools to Improve your SEO Workflow – Ryan Jones – SEOTesting
Twitter SEO:
- Future CEO on Organic Search and Generative AI Search Engines – Glen Allsopp
- First Impressions of SGE for Local SEO – Miriam Ellis – Moz
- TechSEO: Crawling vs. Indexing Tactics – Pedro Dias
General SEO:
- We turned Search Engine Land into a chatbot – Danny Goodwin – Search Engine Land
- A Little Negative SEO – Oliver H.G. Mason
- [POLL] Are Businesses Using Apple Business Connect? – Sammy Paget and Claire Carlile – BrightLocal
- How to establish your brand entity for SEO: A 5-step guide – Jes Scholz – Search Engine Land
- How product management principles can make you a better SEO – Gus Pelogia
- Building Out Your SEO-Driven Content Strategy ft Jacob Clarke – Rankable Ep. 111 – iPullRank
- Webinar – The State of Generative AI Report – Jeff Coyle of MarketMuse and Garrett Sussman of iPullRank
Rank Tracking: Now with your content relevance score

Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.
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