It’s 2020 now, your ambitions are high, and you realize that how you start now will set the pace for the entire year. And very likely, among your many resolutions of exercise and minimalism, you have lofty business goals and dreams of greater digital success. If so, then prepare to elevate your content marketing strategies at our next “Rank UP” industry event, presented by our team at iPullRank and sponsored by Siege Media.
We host this professional event quarterly and exclusively at select venues (hand-picked by yours truly) in NYC. This time we’ll be bringing the digital heat to RPM Underground on January 22nd, 2020 at 6 pm -10 pm. Registration is free and seats are limited.
Before we go into the details below, here’s a brief word from our co-sponsor:
At this event, we’ll continue with our commitment to bringing you an event that features everything you love about a marketing convention, conference, and networking event all rolled into one. And if you know Mike King, then you are familiar with the level of energy and valuable insights to expect.
NEW INSIGHTS ON CONTENT MARKETING STRATEGY
With content marketing being an ever-important and trending topic lately, the timing is excellent for our featured topic, “Scalable Content Marketing.” Brands are laying out their content roadmaps for the year and looking for new insights and proof of concept for fresh strategies that will move the needle. So we’ve gathered a group of leading content strategists to offer some informed inspiration.
We are excited to announce our speakers will include Ross Hudgens (CEO of Siege Media), Asher Fusco (SEO & Content Manager, The Zebra), our very own Mike King (Forbes featured Top Growth hacker and SEO Thought Leader, iPullRank), and more speakers to be revealed.
THE KEYNOTE PRESENTATION
You can find a ton of articles out there about content marketing. Everyone’s looking for the best strategies to stimulate user-generated content, to improve domain authority, to earn that coveted position 0 in Google Search, and the list goes on. Yet the answers are often similar generic recommendations to make “good content.” So let’s change that.
“It (Rank UP) helped me realize that content creation is (or at least should be) much more complicated and detailed than it currently is and that by attending to your processes we’ll be able to stay ahead of the competition.”
Past Rank UP Attendee
In full iPullRank form, we’ll be injecting some new ideas into the discussion, kicked off by Ross Hudgen’s keynote presentation:
“Scalable Content Marketing: Lessons From Generating 10K+ Links in 12 Months”
Ross Hudgens (founder/CEO of Siege Media) will share the insights his team of 80+ content marketers came across in generating over 10,000 links in the past 12 months. His team has worked with top brands including Zillow, Airbnb, Tripadvisor, Shutterfly, and many more. Surely you know these websites well, and how their content is pretty much on the top pages of just about every relevant query. So you can bet that Ross will be bringing some valuable insights to the table.
TOPICS & DISCUSSIONS INCLUDE
- Recent trends in B2B/B2C content marketing and common mistakes
- Scalable content marketing and organic link building tactics for the enterprise
- Optimizing for earned links, web design, UX, linkable audiences, intent research, and tactical items that any business can take away and implement
- 6 – 7 PM – Networking & Apps/Refreshments
- 7 – 7:30 PM – Speaker Presentation
- 7:30 PM-8:15 PM – Expert Panel Discussion and QA
- 8:15 – 8:45 PM – Executive chats with experts
- 8:00 – 9 PM? – Networking and Karaoke!
GET INSPIRED AND JOIN THE EXPERTS
With so many talking points on the agenda, we’ll keep things interesting by diversifying the format with the perspectives from our keynote presentation, real-world experiences from the expert panel discussion, and the opportunity to join the panel and fireside chats with our line up of thought leaders.
Experiential events are my forte, so do believe we will be breaking the boundaries between the stage and the audience. At our last Rank UP, we randomly recruited guests from the crowd to add to the expert panel. One brave soul, from Market Muse, stepped up to the challenge and joined the fray. So when you feel inspired and confident, volunteer to hop on the stage and into a panel hot seat alongside the experts!
MORE ABOUT THE SPEAKERS
MIKE KING (Managing Director, iPullRank)
“Forbes Featured Growth Hacker & SEO Thought Leader”
An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.
Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hip-hop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world. Mike recently purchased UndergroundHipHop.com a 20-year-old indie-rap mainstay and is working on combining his loves of music, marketing, and technology to revitalize the brand.
KEYNOTE: ROSS HUDGENS (CEO/Founder, Siege Media)
“Helping great brands scale with SEO-focused content marketing.”
Ross Hudgens founded Siege Media in August of 2012. Siege made the Inc. 5000 in each of the last three years and currently has offices in San Diego, Austin, and New York City. In 2018, Siege was also named one of Inc’s Best Workplaces.
Before Siege, Ross worked in the insurance and mortgage space building websites from launch to #1 rankings for extremely competitive queries. His work has been featured on Moz, Search Engine Land, Forbes, AOL, and Hacker News. He is also a frequent speaker with appearances at well-known conferences MozCon, LearnInbound, SearchLove, and MNSearch, among others.
ASHER FUSCO (SEO Manager, The Zebra)
“SEO Manager for the nation’s leading insurance comparison site.”
Asher Fusco is a New York City-based SEO who works as the SEO Manager, Content at The Zebra, the nation’s leading insurance comparison site. Asher manages The Zebra’s SEO content efforts, driving organic traffic to The Zebra’s insurance comparison engine and helping users find straightforward answers to their insurance questions. Asher most recently worked agency-side at Huge, working on holistic organic search strategies for major eCommerce, corporate, and job sites.
Mike Krau (Manager of Organic Demand Generation, 2U)
Mike Krau is a digital marketer, business strategist, and growth hacker based in NYC. He currently holds the role of Manager, Organic Demand Generation at 2U, Inc.
With your participation, we’ll certainly have a lot to say in the event recap article. Hopefully, it will be accompanied by your opinions, testimonials, tweets, and photos. So spread the word, share the links, and drop our event hashtag #RankUP with zero shame so we can give you a shout out!
246 W 54th st NYC 10019
Time: 6-9 PM
For information contact:
Clinton Byrd (Sr. Marketing Manager and Events Director, iPullRank)
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