A major lending institution came to us to help them open more doors to their mortgage offering. After getting the keys, we uncovered three major issues: poor rankings in Google, subpar content and broken redirects costing them equity.
They were experiencing a major drop in Organic Traffic as well as a slow in Organic Visibility. We came in ready to audit, optimize and redirect search volume to the appropriate pages so they could reach more prospective homeowners.
We evaluated their site architecture, existing content and backlink profile and put a plan in place to clean up broken redirects and recoup lost link equity. We replaced internal redirects with final URLs, implemented trailing slash redirects and suppressed external redirects to 404 pages in GSC. We cleaned the hedges and set the stage for a search open house.
To ready their site for viewing, we expanded their keyword portfolio and devised a welcome mat content strategy complete with net new monthly content and a shiny new FAQ page.
Increased Conversions
in Q1 YoY
Total ranked keywords
in position 1-5
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.