CASE STUDY

MUSIC STREAMING INDUSTRY

LEARN HOW WE MADE SWEET MUSIC AND DROVE MORE THAN +1M ORGANIC SESSIONS FOR OUR CLIENT.

Background

A popular online music community was hitting a sour note with stalled Organic Traffic and a flattening user base. They wanted to understand why their traffic had plateaued and how they could pivot from depending on advertising to building a flourishing community of music lovers.

What we did

An extensive SEO Site Audit revealed a number of technical issues that were hindering their organic potential. We fixed those and then moved to improve their IA, keyword targeting, metadata and linking issues. Visibility recovered and kept going to the tune of 1M organic sessions.

To help with audience development, we reviewed their segments and created a specialized content plan to target new and returning users and drive increases in the future.

OUR RESULTS

OVER

1M+

Sessions PoP

More than

+20%

Increase in Organic Search Traffic YoY

Our Goals

  • Identify Factors Impacting Organic Traffic
  • Increase Site Visibility
  • Increase Organic Traffic Levels
  • Develop Strategic Content Plan

Services Used

  • SEO Site Audit
  • Content Audit
  • Content Plan

NEED EXPERT HELP REACHING YOUR BUSINESS GOALS?

Contact us and we’ll help you get the results you need.

👋🏿 Before you go...

Sign up for The Rank Report Newsletter

🏆 Loved by over 4000 subscribers who pull rank

SGE is Coming...

Wed, April 17th, 2024 12:00 PM ET

Discover practical strategies for adapting to Google's imminent Search Generative Experience (SGE). Join Mike King and Garrett Sussman of iPullRank for this critical presentation on preparing your content for a better chance at visibility in the AI snapshot.