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An iPullRank Webinar

The Content Rebalancing Framework:

Workflows to revitalize your old content

FEATURING Kyle Marino and Garrett Sussman

WEBINAR Time Stamps

[5:33] The state of content in large organizations
[11:56] What is content equity rebalancing?
[16:47] Why content equity rebalancing is important
[20:31] How content equity rebalancing fits into your overall content strategy
[30:29] What resources do you need?
[33:23] How to approach content equity rebalancing 
[48:16] How often should you rebalance?

In this webinar, Garrett Sussman and Kyle Marino of iPullRank map out why you should revisit your content by topic cluster and redistribute the link equity and improve your content to enhance its strength and authority.

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