In this live-streamed panel, Dawn Anderson (Bertey), Dan Petrovic (DEJAN Marketing), Mike King (iPullRank), and Garrett Sussman (iPullRank) discussed what will matter to marketers regarding SEO, LLMs, and AI agents over the next three years.
We speculated how commercial innovations emerging from information retrieval and natural language processing advancements will influence search engines, consumer behavior, and marketing strategy.
Search is changing fast. AI has explicitly inserted itself into nearly every search result. Soon, AI agents will form a new intermediary search layer, influencing how people find products and services. Soon, machines will make decisions on our behalf. This panel explored how advancements in AI, information retrieval, large language models (LLMs), NLP, and search algorithms reshape discovery and what it means for marketers, SEOs, and brands.
We discussed some of the current technical breakthroughs and what they could mean for the future of search behavior. The presentation included a mix of practical insights, forward-looking ideas, and predictions about where things are headed in the next three years.
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Dawn Anderson is an SEO consultant, educator, and international speaker specializing in technical SEO, information retrieval, and digital marketing strategy. She is the founder of the digital marketing agency Bertey, holds advanced degrees in marketing, and is pursuing further studies in data science. Dawn has lectured, judged global Search Awards, and provided SEO consulting and training for brands worldwide.
Dan Petrovic is the managing director of DEJAN and a well-known name in the field of search engine optimization. Dan is a machine learning specialist and a highly regarded search industry event speaker.
Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating as the Founder & CEO of the performance marketing agency iPullRank. Mike consults with companies all over the world, including brands like SAP, American Express, and HSBC to a laundry list of promising eCommerce, publisher, and financial services organizations. He’s about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, “The Science of SEO.“
Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO.
Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.