An iPullRank Webinar

SEO Split Testing the Factors

Revealed by the Google Algorithm Leak

Featuring Will Critchlow, Michael King, and Garrett Sussman

Time Stamps:

[0:00] Intro

[6:00] The story behind the Google algorithm leak

[8:27] The mechanics of SEO testing

[9:15] What is SEO split testing?

[10:48] Split tests vs Laboratory tests

[13:38] Structuring SEO tests

[21:00] Test duration

[24:47] How to design test ideas from the docs

[26:20] Content Quality, Relevance, and Freshness SEO tests

[28:00] Examples of real content tests

[42:34] Hypothetical content tests to run

[45:46] Entity type content tests

[47:11] Examples of real entity tests

[56:04] Hypothetical entity tests to run

[57:11] User Engagement tests

[58:28] Examples of real user engagement tests

[59:07] Hypothetical user engagement tests to run

[1:00:49] What to do next – set up your tests

Despite the incomplete context of the Google Algorithm leak, new opportunities for SEO experiments have been unveiled.

Join industry experts Will Critchlow, Mike King, and Garrett Sussman as they investigate how to set up SEO split tests for factors like content quality, freshness, and user engagement.

This webinar is designed for SEOs, marketers, and marketing executives looking to leverage these insights to refine their strategies.

Why it matters:

Learn how to design and implement effective SEO experiments. Learn best practices and common slipups for complex SEO tests.
Get recommendations for specific tests to conduct based on factors revealed by the Google Algorithm Leak.
Get practical advice on using the results to improve your rankings.

What you will learn:

Step-by-step guidance on setting up and running effective SEO split tests.
Best practices for split testing on both large and small sites.
How to test and optimize key SEO factors such as content quality, user engagement, internal linking, and technical SEO improvements.

Don’t forget to please SUBSCRIBE on YouTube if you enjoy the webinar.

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