Your Analytics Data Isn’t Real and It’s Only Getting Worse

Your analytics data is changing and it may never be the same. Discover how privacy, browsers like Chrome and analytics platforms are shaping available data.
How to Empower Digital Marketing with Data Science

When I first heard about data science in 2012, I immediately fell in love with this nerdy field and started my 6-year journey in Statistics. I was inspired by a New York Times cover story about how Target broke through to a new level of customer tracking with the help of statistics genius Andrew Pole. Pole […]