Rank & File: The Anatomy of an Effective SEO Deliverable

My introduction to Search Engine Optimization was at a firm wherein our clients gave us direct access to their sites via FTP and we made changes. There was no version control, just people like me making changes in Notepad or Dreamweaver and then uploading. When I transitioned into the network agency world, the idea of writing about SEO was a bit foreign to me.

Throughout my career, I have refined and defined many deliverables for SEO, Content Strategy, Measurement, and Development. In this episode of Rank and File, I share our approach to developing effective SEO deliverables.
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Now over to you, what have you found to be effective in your SEO deliverables?
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Mike King

Mike King is the Founder and CEO of iPullRank. Deeply technical and highly creative, Mike has helped generate over $2B in revenue for his clients. A rapper and recovering big agency guy, Mike's greatest clients are his two daughters: Zora and Glory.

Latest posts by Mike King (see all)

• How iPullRank Would Migrate Overstock.com to BedBathAndBeyond.com - August 4, 2023
• Generative AI Still Requires Content Strategy - May 16, 2023
• Relevance is Not a Qualitative Measure for Search Engines - April 20, 2023