In this week’s episode, we also cover women-made SEO resources, an epic tech SEO website checklist for WordPress and WooCommerce, and a new Wix SEO learning hub.
Host: Garrett Sussman | Demand Generation Manager
[1:02] Bill Slawski of Go Fish Digital passed away on May 17th. Bill provided advice and support for many SEOs over the years. He’d been in SEO since 1996 and launched his blog SEObytheSea in 2005 and covered the nuances of Google search-related patents and what they meant for SEO. He loved debating on Twitter including a beautiful obsession with debunking the myth of LSI keywords.
Michael King, Crystal Carter, and Erika Varangouli examined the functional and technical backbone of the Multitask Unified Model (MUM), Google’s year-old algorithm, that’s adding a new layer of complexity to search by adding a range of context to search results. It’s also pulling more information from a variety of media including images, videos, audio, and text to provide better answers to your queries.
Cindy shares her belief that Google is moving towards Entity-First indexing, not necessarily device-specific indexing (like mobile). She explains how entities, or concepts, persist across languages (with room for nuance) and allows Google to fill in the knowledge graph regardless of language. Things are changing in the search results and the way that users interact with them, so we need to consider rich and enhanced SERPs.
Why does Google claim that zero-click results are increasing?
Marketers and SEOs will need to rethink how they can dominate the SERPs beyond their own websites. Win media, rich enhancements, and cover the entire SERPs.
Google Reviews continue to play a larger role in local search. Mordy Oberstein notices how Google is starting to surface insights in local search results from review content. Specifically, this was for hotels. Additionally, Mike Blumenthal noticed some sentiment analysis via topic places via attribute pills.
BrightonSEO Tweeted out to the community: Let’s spread a little positivity: tag someone who has had a positive influence on you/your career. Maybe it’s a colleague you learned something from, the person that got you into the industry in the first place, or just someone that gave you a handy piece of advice.
They received a ton of replies with great SEOs to follow who are supportive, entertaining, and generous in sharing their knowledge.
Mark Preston asked the community about the most important aspect of TechSEO. He received a variety of answers, but some of the themes were telling:
Noah provided a step-by-step solution for getting sitemaps indexed when you don’t have easy access. He tweeted:
SEO is all about getting our content crawled, indexed, ranking + converting.
Here’s a thread to fix an issue where your sitemap doesn’t include all pages + U can’t upload a manual sitemap because your site’s files live on a CDN that U can’t verify in Google Search Console (GSC)…
Crystal Carter assembled a collection of 55+ articles, courses, communities, and businesses created and supported by women in the SEO industry.
Do you have another resource for her to include? Reach out to her on Twitter and share it with her. She’ll be happy to grow the list.
Si Quan Ong put together a super helpful list of ways to attract links from other sites online. With backlinks being such a valuable ranking factor, his tips can help you create content that acts as a link magnet. He breaks it down into 7 types:
Some of the most impressive examples of link-bait content that he found included infographics, data reports, and interactives (like calculators).
Daniel K Cheung created a massive 170-point checklist for you to review the technical SEO of your WordPress or WooCommerce site. In addition to a helpful template for the review, he put together solutions and links to other helpful materials.
The checklist covers a range of topics including:
[14:58] Wix SEO Learning Hub
Wix launched a brand new learning hub with articles and videos that covered a range of key topics including:
The educational series was produced by industry experts including Mordy Oberstein, Chima Mmeje, Maddy Osman, George Nguyen, James Clark, Matthew Kaminsky, Carly Ellis
In acquisition news, Similarweb bought Rank Ranger to compete with the likes of Semrush, Ahrefs, and Moz.
[17:16] iPullRank Webinar: The Content Rebalancing Framework: Workflows to revitalize your old content
Tuesday, May 31st 2:30 pm ET
Join iPullRank’s Kyle Marino and Garrett Sussman for a mystical journey into content rebalancing. Feed old content into a reinventing process. Map out the workflows to audit, evaluate, and execute a complete content refresh to drive new organic search traffic.
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.