It’s time to get to work. The Google algo leak has been simmering and SEOs are wondering what to do next. Join Mike King and Garrett Sussman of iPullRank for a walkthrough of the key insights, experiments to test, and new tactics to implement.
Wednesday, June 26th, 2024 at 1:00 pm ET
Strategic Changes for SEO
SEO and UX Integration: Learn how you can collaborate closely between SEO and UX teams.
Click Metrics: Learn how to treat click metrics as diagnostic features, not just outcomes, and ensure high-ranking pages have corresponding click-through rates.
Content Focus: Identify where to specialize content and encourage authors to develop expertise. Learn how you can use vector embeddings to maintain topic relevance.
Experiment-Driven SEO: Find out how to continuously test and experiment with content and metadata and use tools like SEO split testing.
Post-Click Analysis: Learn where to get clickstream data and how to understand user behavior after they leave your site.
Keyword Strategy: Discover how you should align content formats with keywords based on SERP analysis.
Tactical Changes for SEO
We’ll cover everything you need to now know about page titles and metadata, author strategy, link value and relevance, content originality and length, dates and freshness, domain risks, gold-standard high-quality content, and more.
This webinar is designed for SEO professionals, digital marketers, content strategists, and anyone keen on understanding the future of search and content optimization.
Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating as the Founder & CEO of the performance marketing agency iPullRank.
Mike
He’s about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, “The Science of SEO.“
Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO.
Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes.
His passion for SEO and content contributes to the creative exploits of iPullRank’s marketing.
Wednesday, June 26th at 1:00 PM ET
In this webinar replay, Mike King and Garrett Sussman covered practical optimization strategies for Google’s AI Overviews (SGE). They delivered this critical presentation on preparing your content for a better chance at visibility in the AI snapshot.
In this webinar, Cindy Krum of MobileMoxie, Ruth Burr Reedy of Upbuild, and Michael King of iPullRank break down how Entity SEO works, what you need to know to effectively build content that supports it, and how you can use structured data to effectively establish your entities across your website.
In this webinar, Zach Chahalis and Garrett Sussman of iPullRank cover a step-by-step walkthrough of the actions you need to be taking to prepare your business for Black Friday.
In this webinar, Mike King uncovered what goes on under the hood of search engine algorithms and effective content strategies to meet their expectations.
Will Google’s AI Overviews (SGE) tank your organic traffic?
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
