Website Migrations and Replatforms

How SEOs Lead with Confidence

Unintended consequences. That’s what happens when your digital marketing team launches a website migration or a re-platforming project without an SEO leading the charge.

Developers. Marketers. Executives. They all have similar goals and the best intentions. But you cannot underestimate the planning, coordination, and foresight required to execute a project of this magnitude without risking a complete organic search disaster.

Thursday, March 30th, 2023 – 3:00 pm ET

What we'll cover:

Over the past dozen years, Zach has managed over 50 site migrations, replatformings and redesigns. Zach has seen it all. Large scale e-commerce sites with thousands of product variations. Multi-location real estate sites. Even your simple mom and pop SMB. They all have one thing in common: project management.

Across each and every project, Zach learned multiple tips and tricks that will help your SEO team smooth out the process, reduce the time needed for search engines to understand major changes, and help your company eliminate the unnecessary technical debt on your new site.

You will learn:

1. The value of involving your SEO team in every step of the replatforming process from initial kick off calls, to design review, to implementation and deployment.

2. How to help search engines better comprehend a major site change quickly and effectively.

3. How to limit technical debt and avoid the sabotage of your website’s foundation like a flimsy house of cards.

Zach Chahalis | Director of SEO | iPullRank

Zach Chahalis has over a dozen years of experience in digital marketing focused on developing and executing SEO strategies for Fortune 500 brands including Genuine Parts Company, GameStop, Michaels Stores, Sodexo, CoStar Group, and Global Payments Inc.

Zach also has experience working both agency-side and in-house with companies of all shapes and sizes ranging from local universities and regional home builders to national hotel groups and multinationals.

Additionally, Zach leverages his experience and degree in business administration to develop data-driven marketing strategies beyond SEO, including developing several national loyalty rewards programs as well as leading analytics implementations and PPC campaigns for large brands.

Zach is also the co-founder of the ATL SEO organization.

Garrett Sussman | Demand Generation Manager | iPullRank

Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO. Garrett previously led marketing at online review SaaS startup (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes. His passion for SEO and content contributes to the creative exploits of iPullRank’s marketing.



Thursday, March 30th at 3 PM ET

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In this webinar, Cindy Krum of MobileMoxie, Ruth Burr Reedy of Upbuild, and Michael King of iPullRank break down how Entity SEO works, what you need to know to effectively build content that supports it, and how you can use structured data to effectively establish your entities across your website.

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In this webinar, Zach Chahalis and Garrett Sussman of iPullRank cover a step-by-step walkthrough of the actions you need to be taking to prepare your business for Black Friday. 

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In this webinar, Mike King uncovered what goes on under the hood of search engine algorithms and effective content strategies to meet their expectations.

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In this webinar, we discussed the proper approach to enterprise-level SEO, as well as the specific challenges that enterprise SEOs face when implementing these strategies. 

For additional insights into the complex content strategy and technical SEO components of enterprise SEO, check out our deep-dive Enterprise SEO article and our Modern Enterprise SEO Guide.

Modern Enterprise SEO Webinar Recap


Unintended consequences. That's what happens when your digital marketing team launches a website migration or a replatforming project without an SEO leading the charge.

Join Zach Chahalis and Garrett Sussman of iPullRank for a roadmap to an effective website migration or replatforming.

Thursday, March 30th, 2023 – 3:00 PM ET