Unintended consequences. That’s what happens when your digital marketing team launches a website migration or a re-platforming project without an SEO leading the charge.
Developers. Marketers. Executives. They all have similar goals and the best intentions. But you cannot underestimate the planning, coordination, and foresight required to execute a project of this magnitude without risking a complete organic search disaster.
Thursday, March 30th, 2023 – 3:00 pm ET
Over the past dozen years, Zach has managed over 50 site migrations, replatformings and redesigns. Zach has seen it all. Large scale e-commerce sites with thousands of product variations. Multi-location real estate sites. Even your simple mom and pop SMB. They all have one thing in common: project management.
Across each and every project, Zach learned multiple tips and tricks that will help your SEO team smooth out the process, reduce the time needed for search engines to understand major changes, and help your company eliminate the unnecessary technical debt on your new site.
You will learn:
1. The value of involving your SEO team in every step of the replatforming process from initial kick off calls, to design review, to implementation and deployment.
2. How to help search engines better comprehend a major site change quickly and effectively.
3. How to limit technical debt and avoid the sabotage of your website’s foundation like a flimsy house of cards.
Zach Chahalis has over a dozen years of experience in digital marketing focused on developing and executing SEO strategies for Fortune 500 brands including Genuine Parts Company, GameStop, Michaels Stores, Sodexo, CoStar Group, and Global Payments Inc.
Zach also has experience working both agency-side and in-house with companies of all shapes and sizes ranging from local universities and regional home builders to national hotel groups and multinationals.
Additionally, Zach leverages his experience and degree in business administration to develop data-driven marketing strategies beyond SEO, including developing several national loyalty rewards programs as well as leading analytics implementations and PPC campaigns for large brands.
Zach is also the co-founder of the ATL SEO organization.
Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO. Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes. His passion for SEO and content contributes to the creative exploits of iPullRank’s marketing.
Thursday, March 30th at 3 PM ET
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