Marketing in the Age of LLMs:

From Content Creation to Memory Programming

What do LLMs remember, and how does their memory impact the generative AI output? As we move beyond optimizing for human search behavior to programming AI agents’ memory layers, understanding this shift is crucial for staying ahead of the curve.

Join Andrea Volpini, Co-founder and CEO of WordLift, for a technical and philosophical webinar on the elements at play for SEOs and content creators.

Wednesday, March 26th, 2025 at 10:00 am ET

What To Expect

Session Highlights:

Key Topics:

Why traditional SEO strategies are evolving into “memory creation” for AI systems (from keywords → entities → intent → memory)
How AI agents are reshaping the $9-10 trillion e-commerce market
The three types of AI memory (Semantic, Episodic, and Procedural) and their impact on search and SEO
Practical strategies for structuring content that AI agents can effectively process and retain
Real case studies demonstrating how AI memory programming drives performance gains (+22.32% organic clicks, +26% impressions) — with a focus on e-commerce

What You’ll Learn:

How to use SEOntology to create lasting AI memories
Optimizing product feeds and metadata for both human users and AI systems
Implementing llms.txt for improved AI content comprehension
Reading the mind of an LLM using Sparse Autoencoders?
Designing memory layers that enhance both paid and organic performance for eCommerce

Who Is This Webinar For?

This panel discussion is designed for developers, marketing executives, SEO professionals, digital marketers, and anyone keen on learning about the potential direction of conversational search and its impact on the SEO industry.

FAQs

How do I join the panel? – A link will be emailed upon registration.
How long is the panel? – Approximately 60 minutes, including the Q&A session.
Will the panel be recorded? – Yes, a recording will be emailed to registered participants.

Presenter:

Andrea Volpini | Co-founder and SEO | WordLift

Andrea Volpini, CEO of WordLift and co-founder of Insideout10, is a visionary entrepreneur, who has dedicated his carrier to the field of semantic web, SEO and artificial intelligence. With 25 years of world-class experience in online strategies and web publishing, he is an international speakers and regularly shares his insights at conferences and events (SXSW Interactive, TNW Conference, BrightonSEO, The Knowledge Graph Conference, G50, SMXL Milan among the other).

Andrea is also an accomplished author, having contributed to various publications including the Web Almanac by HTTP Archive. In 2013 Andrea Volpini kick-started RedLink GmbH, a commercial spin-off focusing on semantic content enrichment, natural language processing, and information extraction.

HOST:

Garrett Sussman | Director of Marketing | iPullRank

Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO.

Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes.

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Wednesday, March 26th at 10:00 am ET

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