How to Optimize for SGE

Protect and Perfect Your AI Snapshot

Discover practical strategies for adapting to Google’s imminent Search Generative Experience (SGE). Join Mike King and Garrett Sussman of iPullRank for this critical presentation on preparing your content for a better chance at visibility in the AI snapshot.

  • Assessing the Impact: Understand the potential threat to your existing keywords and how to safeguard your brand’s online visibility.
  • Strategic Identification: Learn to pinpoint and prioritize queries most at risk, ensuring your content remains relevant and visible.
  • Optimization Framework: Gain exclusive insights into our SGE content optimization framework, designed to enhance your SEO strategy and secure your place at the forefront of search.

Wednesday, April 17th, 2024 at 12:00 pm ET

What To Expect

Session Highlights:

  • Introduction to SGE: Breaking down what it is and its significance.
  • Evaluating the Impact: Insights into how SGE might change things and practical steps to prepare.
  • Crafting Your Plan: Focused strategies for evaluating and prioritizing your website content.
  • Effective Content Adjustments: Tips on modifying your content to align with SGE requirements without losing your website’s essence.
  • Ongoing Monitoring: How to keep track of your content’s performance and make adjustments as needed.

Who Is This Webinar For?

This webinar is designed for SEO professionals, digital marketers, content strategists, and anyone keen on understanding the future of search and content optimization.


  • How do I join the webinar? – A link will be emailed upon registration.
  • How long is the webinar? – Approximately 60 minutes, including the Q&A session.
  • Will the webinar be recorded? – Yes, a recording will be emailed to registered participants.


Mke King | Founder & CEO | iPullRank

Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating as the Founder & CEO of the performance marketing agency iPullRank

Mike consults with companies all over the world, including brands like SAP, American Express, and HSBC to a laundry list of promising eCommerce, publisher, and financial services organizations.

He’s about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, “The Science of SEO.

Garrett Sussman | Demand Gen Manager | iPullRank

Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO.

Garrett previously led marketing at online review SaaS startup (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes.

His passion for SEO and content contributes to the creative exploits of iPullRank’s marketing.



Wednesday, April 17th at 12 PM ET

Catch our previous webinars:

In this webinar replay, Michael King breaks down the potential impact of Google’s AI Snapshot on organic search, the tech behind it, and how you can prepare for it. 

Learn about the lurking threat of generative AI and organic search.

The SGE Threat Webinar Recap

In this webinar, Cindy Krum of MobileMoxie, Ruth Burr Reedy of Upbuild, and Michael King of iPullRank break down how Entity SEO works, what you need to know to effectively build content that supports it, and how you can use structured data to effectively establish your entities across your website.

Entity SEO Webinar Recap

In this webinar, Zach Chahalis and Garrett Sussman of iPullRank cover a step-by-step walkthrough of the actions you need to be taking to prepare your business for Black Friday. 

Black Friday SEO Webinar Recap

In this webinar, Mike King uncovered what goes on under the hood of search engine algorithms and effective content strategies to meet their expectations.

Technical Content Optimization Webinar Recap


Will Google’s Search Generative Experience (SGE) tank your organic traffic?


  • Threat Level by Snapshot Type: Local, eCommerce, Desktop, and Mobile will have a different impact on your organic traffic. Which types are appearing for your keywords?
  • Threat Level by Result Position Distribution: Your visibility within SGE can indicate the likelihood of organic traffic. Where in the Snapshot do your links appear?
  • Automatic SGE vs Click to Generate: Will your audience be force-fed SGE or will that extra click to generate the snapshot save you from missing out on traffic?
  • Threat Level by Snapshot Speed: Slow SGE load times might not impact your organic visibility. How fast does SGE load?

SGE is Coming...

Wed, April 17th, 2024 12:00 PM ET

Discover practical strategies for adapting to Google's imminent Search Generative Experience (SGE). Join Mike King and Garrett Sussman of iPullRank for this critical presentation on preparing your content for a better chance at visibility in the AI snapshot.