The Psychology of Search:

Leveraging Cognitive Bias in SEO

Join Garrett Sussman, Director of Marketing at iPullRank for a webinar exploring how cognitive biases impact search behavior and what this means for SEO strategies.

As AI reshapes Google search, learn how biases like confirmation bias and the modern version of the marketing funnel, the “messy middle,” will influence future engagement—and discover actionable strategies to design content that aligns with these principles.

Thursday, November 21st, 2024 at 12:00 pm ET

What To Expect

Session Highlights:

What you will learn:

The Future of Google Search Results: How AI-organized search results will change the user journey.
Cognitive Bias in Search: The influence of confirmation bias, authority bias, and other biases on the messy middle of consumer behavior.
Content Strategy Framework: Practical tips for building organic search strategies that address these cognitive biases.
Adapting to AI-Driven Search: How brands can stay ahead by understanding behavioral patterns and leveraging their brand familiarity for search.

Who Is This Webinar For?

This webinar is designed for SEO professionals, digital marketers, marketing executives, and anyone keen on understanding SEO split testing and the Google Leak implications.

FAQs

How do I join the webinar? – A link will be emailed upon registration.
How long is the webinar? – Approximately 60 minutes, including the Q&A session.
Will the webinar be recorded? – Yes, a recording will be emailed to registered participants.

PRESENTER:

Garrett Sussman | Director of Marketing | iPullRank

Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO.

Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes.

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Thursday, November 21st at 12:00 PM ET

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SEO CODE RED

Will Google’s AI Overviews (SGE) tank your organic traffic?

INCLUDED IN THE AI OVERVIEWS THREAT REPORT:

Threat Level by Snapshot Type: Local, eCommerce, Desktop, and Mobile will have a different impact on your organic traffic. Which types are appearing for your keywords?
Threat Level by Result Position Distribution: Your visibility within AI Overviews can indicate the likelihood of organic traffic. Where in the Snapshot do your links appear?
Automatic AI Overviews vs Click to Generate: Will your audience be force-fed AI Overviews or will that extra click to generate the snapshot save you from missing out on traffic?
Threat Level by Snapshot Speed: Slow AI Overviews load times might not impact your organic visibility. How fast do AI Overviews load?