How Do You Market to a Machine?

The Future of Conversational Search and AI Agents

Join Dawn Anderson, Dan Petrovic, Mike King, and Garrett Sussman for a panel discussion on what will matter to marketers over the next 3 years for SEO, LLMs, and AI agents.

We’ll speculate on how commercial innovations emerging from information retrieval and natural language processing advancements will influence search engines, consumer behavior, and marketing strategy.

Thursday, January 30th, 2025 at 10:00 am ET

What To Expect

Session Highlights:

Search is changing. Fast. AI has inserted itself explicitly into nearly every search result. Before long, AI agents will form a new intermediary search layer, influencing how people find products and services. Before long, machines will make decisions on our behalf.

This panel will explore how advancements in AI, information retrieval, large language models (LLMs), NLP, and search algorithms are reshaping discovery and what it means for marketers, SEOs, and brands.

We’ll dive into some of the technical breakthroughs happening right now and what they could mean for the future of search behavior. Expect a mix of practical insights, forward-looking ideas, and a lively discussion about where things are headed in the next three years.

What We’ll Cover:

How AI and LLMs could become the gatekeepers of relevance in search.
What it means to market to machines (and not just people).
The speed of algorithm changes and how to stay ahead.
Major shifts and innovations in natural language processing (NLP) and information retrieval.
Predictions for search behavior and discovery in the next three years.
How Google’s evolving priorities in IR, AI, and NLP will impact marketers.
Why brands should not resort to “GuesSEO™” ( H/T Dawn Anderson).

Who Is This Webinar For?

This panel discussion is designed for developers, marketing executives, SEO professionals, digital marketers, and anyone keen on learning about the potential direction of conversational search and its impact on the SEO industry.

FAQs

How do I join the panel? – A link will be emailed upon registration.
How long is the panel? – Approximately 60 minutes, including the Q&A session.
Will the panel be recorded? – Yes, a recording will be emailed to registered participants.

Panelists:

Dan Petrovic | Managing Director | DEJAN

Dan Petrovic is the managing director of DEJAN and a well-known name in the field of search engine optimization. Dan is a machine learning specialist and a highly regarded search industry event speaker.

Dawn Anderson | Principle Consultant - Managing Director | Bertey

Dawn Anderson is an SEO consultant, educator, and international speaker specializing in technical SEO, information retrieval, and digital marketing strategy. She is the founder of the digital marketing agency Bertey, holds advanced degrees in marketing, and is pursuing further studies in data science. Dawn has lectured, judged global Search Awards, and provided SEO consulting and training for brands worldwide.

Mike King | Founder and CEO | iPullRank

Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating as the Founder & CEO of the performance marketing agency iPullRank. Mike consults with companies all over the world, including brands like SAP, American Express, and HSBC to a laundry list of promising eCommerce, publisher, and financial services organizations. He’s about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, “The Science of SEO.“

PRESENTER:

Garrett Sussman | Director of Marketing | iPullRank

Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO.

Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes.

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Thursday, January 30th at 10:00 am ET

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