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Everything you should know about Query Fan Out From the Guy that Made the First Tool for QFO and made it open source, but none of the Major SEO software companies have one yet, wtf

Join Mike King (with side commentary by Garrett Sussman) for a one-hour webinar breaking down how Query Fan-Out actually works inside modern AI search systems. The session focuses on how Google AI Mode, AI Overviews, ChatGPT, and Gemini expand a single query into dozens of hidden sub-queries—and what that means for visibility.

You will see how retrieval, routing, and synthesis determine which content gets cited, why rankings alone no longer guarantee inclusion, and how relevance engineering changes the way content should be built for AI-driven search.

REGISTER

WHEN:

Thursday, January 15th 2:00 PM ET

WHO

Mike King, Founder and CEO, iPullRank

Garrett Sussman

Garrett Sussman, Marketing Director, iPullRank

What You Can Expect:

This session walks through real data, diagrams, and tooling that explain how AI search platforms ground answers using Query Fan-Out. You will see how large language models decompose a single prompt into multiple rewritten, speculative, and contextual queries, then retrieve content across many sources before synthesizing a final response.

The deck covers why citation probability behaves more like a raffle than a ranking system, why position bias breaks down in AI search, and how domains increase visibility by appearing across multiple fan-out branches. The session connects these mechanics to practical content and technical decisions teams can control.

Key Topics

  • How Query Fan-Out expands one search into many hidden retrieval paths

  • Why AI search breaks traditional ranking and CTR assumptions

  • How retrieval, routing, and synthesis decide what gets cited

  • Why consensus across queries increases authority in AI responses

  • How SERP saturation impacts citation probability

  • Where relevance engineering replaces keyword-first SEO

What You'll Learn

  • Fan-out mechanics: How AI systems rewrite, diversify, and route queries behind the scenes

  • Citation probability drivers: What increases or limits your chance of appearing in AI answers

  • Content selection signals: How passage structure, entities, and extractability affect retrieval

  • Visibility strategy shifts: Why ranking for many related queries matters more than winning one

  • Actionable frameworks: How to align content, structure, and formats to AI retrieval logic

Who Is This Webinar For?

  • SEO and content leaders working in AI-impacted search environments

  • Enterprise and SaaS teams seeing volatility from AI Overviews and AI Mode

  • Technical SEOs and strategists focused on relevance engineering

  • Agencies supporting brands navigating declining organic predictability

  • Anyone trying to understand why AI search visibility feels probabilistic

Register
Now

Meet the experts

Mike King

Founder and CEO | iPullRank

Mike King is an acclaimed international speaker covering SEO, content strategy, and the creator of Relevance Engineering (r19g). Innovating and elevating as the Founder & CEO of the performance marketing agency iPullRank, Mike consults with companies all over the world, from brands like SAP, American Express, and HSBC to a laundry list of promising eCommerce, publisher, and financial services organizations. He’s about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, “The Science of SEO.“

Garrett Sussman

Garrett Sussman

Director of Marketing | iPullRank

Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines, including content marketing, demand generation, affiliate marketing, and SEO. Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes.

FAQ

How do I join the webinar?

A link will be emailed upon registration.


How long is the webinar?

Approximately 60 minutes, including the Q&A session.


Will the panel be webinar?

Yes, a recording will be emailed to registered participants.

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//.eBook

The AI Search Manual

The AI Search Manual is your operating manual for being seen in the next iteration of Organic Search where answers are generated, not linked.

SEARCH HAS CHANGED.

Here’s the Playbook.

The AI Search Manual explains how search is changing and what to do about it. It covers the rise of conversational search platforms, the mechanics behind Generative Engine Optimization (GEO), and how Relevance Engineering helps you stay visible when traditional SEO falls short. If you want to understand where AI Search is headed and how to show up in it, this guide lays it all out.

Read the Manual

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iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Relevance Engineering, Audience-Focused SEO, and Content Strategy. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.

© 2025 iPullRank

[WEBINAR]

Everything you MFs Should Know about

Query Fan Out

THURSDAY, JANUARY 15th, 2026 2:00 PM ET

Join Mike King for a one-hour webinar breaking down how Query Fan-Out actually works inside modern AI search systems. The session focuses on how Google AI Mode, AI Overviews, ChatGPT, and Gemini expand a single query into dozens of hidden sub-queries and what that means for visibility.

Let’s Talk