SEO Split Testing

The Factors Revealed By The Google Algorithm Leak

Despite the incomplete context from the Google Algorithm Leak, it has unveiled new opportunities for SEO experiments.

Join industry experts Will Critchlow, Mike King, and Garrett Sussman as they investigate how to test factors like content quality, user engagement, internal linking, and technical SEO improvements.

This webinar is designed for SEOs, marketers, and marketing executives looking to leverage these insights to refine their strategies.

Tuesday, July 30th, 2024 at 11:00 am ET

What To Expect

Session Highlights:

Why it matters:

Learn how to design and implement effective SEO experiments. Learn best practices and common slipups for complex SEO tests.
Get recommendations for specific tests to conduct based on factors revealed by the Google Algorithm Leak.
Get practical advice on using the results to improve your rankings.

What you will learn:

Step-by-step guidance on setting up and running effective SEO split tests.
Best practices for split testing on both large and small sites.
How to test and optimize key SEO factors such as content quality, user engagement, internal linking, and technical SEO improvements.

Who Is This Webinar For?

This webinar is designed for SEO professionals, digital marketers, marketing executives, and anyone keen on understanding SEO split testing and the Google Leak implications.

FAQs

How do I join the webinar? – A link will be emailed upon registration.
How long is the webinar? – Approximately 60 minutes, including the Q&A session.
Will the webinar be recorded? – Yes, a recording will be emailed to registered participants.

Presenters:

Will Critchlow | Founder & CEO | SearchPilot

Will Critchlow is founder and CEO at SearchPilot – the enterprise SEO testing platform that powers experimentation at large websites like Petco, Marks & Spencer, Skyscanner, and Choice Hotels.

Mike King | Founder & CEO | iPullRank

Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating as the Founder & CEO of the performance marketing agency iPullRank.

Mike consults with companies all over the world, including brands like SAP, American Express, and HSBC to a laundry list of promising eCommerce, publisher, and financial services organizations.

He’s about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, “The Science of SEO.“

Garrett Sussman | Marketing Lead | iPullRank

Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO.

Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes.

Register

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Tuesday, July 30th at 11:00 AM ET

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