Join Mike King and Garrett Sussman of iPullRank for a one-hour walkthrough of The AI Search Manual. This session will highlight the most important lessons for visibility in AI Search, covering strategies for Generative Engine Optimization, frameworks for Relevance Engineering and Content Resonance, and the future of discovery in AI Search platforms.
Thursday, September 25th 1:00 PM ET
Michael King, Founder & CEO iPullRank
Garrett Sussman, Marketing Director iPullRank
How to show up in AI Search results
The Relevance Engineering framework
The Content Resonance framework
Strategies for Generative Engine Optimization
Using simulation to understand retrieval and synthesis
Monitoring visibility across platforms
Measuring performance in AI search
Why search visibility now depends on retrieval, synthesis, and citation
How Generative Engine Optimization works across platforms like Google, ChatGPT, and Perplexity
The difference between keyword-era optimization and engineering relevance for AI systems
How to structure and produce content that resonates with both users and LLMs
How retrieval pipelines such as RAG, embeddings, and hybrid search determine inclusion
Methods for tracking brand visibility in AI Overviews, AI Mode, and answer engines
Simulation techniques to test retrievability and improve inclusion before publishing
How to navigate the challenges of misinformation, AI slop, and trust in generative search
CMOs and senior marketers tracking how AI Search will affect their audiences and revenue
SEO strategists and relevance engineers building for conversational platforms
Anyone working to future-proof their brand’s organic visibility in Google and beyond
Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating as the Founder & CEO of the performance marketing agency iPullRank, Mike consults with companies all over the world, from brands like SAP, American Express, and HSBC to a laundry list of promising eCommerce, publisher, and financial services organizations. He’s about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, “The Science of SEO.“
Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines, including content marketing, demand generation, affiliate marketing, and SEO. Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes.
A link will be emailed upon registration.
Approximately 60 minutes, including the Q&A session.
Yes, a recording will be emailed to registered participants.
//.eBook
The AI Search Manual is your operating manual for being seen in the next iteration of Organic Search where answers are generated, not linked.
The AI Search Manual explains how search is changing and what to do about it. It covers the rise of conversational search platforms, the mechanics behind Generative Engine Optimization (GEO), and how Relevance Engineering helps you stay visible when traditional SEO falls short. If you want to understand where AI Search is headed and how to show up in it, this guide lays it all out.
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iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Relevance Engineering, Audience-Focused SEO, and Content Strategy. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
Join Mike King and Garrett Sussman of iPullRank for a one-hour walkthrough of The AI Search Manual. This session will highlight the most important lessons for visibility in AI Search, covering strategies for Generative Engine Optimization, frameworks for Relevance Engineering and Content Resonance, and the future of discovery in AI Search platforms.
