AI Search to Sale:

What the Data Reveals About AI Search eCommerce Behavior

Join Garrett Sussman, Director of Marketing at iPullRank, and Josh Blyskal, AI Strategist and Researcher at Profound, for a one-hour webinar exploring how AI Search is reshaping the eCommerce customer journey from product discovery to purchase.

Using fresh data from Profound, we’ll examine how visibility and consumer behavior are shifting across AI Overviews, AI Mode, ChatGPT, and other conversational search platforms. You’ll see how top retail brands are performing, what’s changed since last year’s Black Friday season, and what to expect heading into this year’s peak retail window.

WHEN:

Thursday, November 6th 11:00 AM ET

WHO

Josh Blyskal, AI Strategist & Researcher, Profound

Garrett Sussman

Garrett Sussman, Marketing Director iPullRank

What You Can Expect:

Key Topics

  • How to show up in AI Search results

  • The Relevance Engineering framework

  • The Content Resonance framework

  • Strategies for Generative Engine Optimization

  • Using simulation to understand retrieval and synthesis

  • Monitoring visibility across platforms

  • Measuring performance in AI search

What You'll Learn

  • Platform updates that matter: How Google, OpenAI, and emerging AI search engines are changing how people discover and evaluate products.

  • Consumer behavior shifts: What Profound’s latest data reveals about how shoppers use AI-assisted search to compare, browse, and buy.

  • Visibility trends: Which eCommerce brands are surfacing most often in AI search results and why.

  • Retail readiness: How to adapt your content and SEO strategy to stay discoverable as we enter the Black Friday season.

  • Performance insights: What changed year-over-year and what it signals for 2024’s online retail landscape.

Who Is This Webinar For?

  • E-commerce marketers looking to understand how AI search impacts visibility and conversion.

  • SEO and content leaders preparing for the next evolution of search.

  • Retail and brand strategists focused on optimizing for Black Friday, Cyber Monday, and Q4 performance.

  • Marketing executives and decision-makers seeking data-backed insights for 2025 planning.

  • Data-driven marketers interested in practical insights, not hype.

Register
Now

Meet the experts

Josh Blyskal

AI Strategist & Researcher | Profound

Josh Blyskal is an AI Strategist and Researcher at Profound, where he helps leading brands gain visibility in AI-powered platforms like ChatGPT, Perplexity, and Gemini through Answer Engine Optimization (AEO). As one of Profound’s first team members, he develops strategies Fortune 100 companies use to appear in AI-generated answers. Previously, he cofounded HubSpot’s Marketing AI practice, where he launched the AI Search Grader and built model-driven automations. Josh is a regular speaker at industry events and an advisor to global brands, known for turning emerging AI trends into practical growth for the world’s most iconic companies.

Garrett Sussman

Garrett Sussman

Director of Marketing | iPullRank

Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines, including content marketing, demand generation, affiliate marketing, and SEO. Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes.

FAQ

How do I join the webinar?

A link will be emailed upon registration.


How long is the webinar?

Approximately 60 minutes, including the Q&A session.


Will the panel be webinar?

Yes, a recording will be emailed to registered participants.

Catch our previous webinars

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//.eBook

The AI Search Manual is your operating manual for being seen in the next iteration of Organic Search where answers are generated, not linked.

SEARCH HAS CHANGED.

Here’s the Playbook.

The AI Search Manual explains how search is changing and what to do about it. It covers the rise of conversational search platforms, the mechanics behind Generative Engine Optimization (GEO), and how Relevance Engineering helps you stay visible when traditional SEO falls short. If you want to understand where AI Search is headed and how to show up in it, this guide lays it all out.

[WEBINAR]

AI Search to Sale:

What the Data Reveals About AI Search eCommerce Behavior

THURSDAY, NOVEMBER 6th, 2025 11:00 AM ET

Join Garrett Sussman from iPullRank and Josh Blyskal, AI Strategist and Researcher, Profound, for a one-hour webinar exploring how AI Search is reshaping the eCommerce customer journey from product discovery to purchase.