Reasons Why You Need a Content Audit
What is a Content Audit A content audit is a qualitative and quantitative evaluation of the current content situation on a website or blog. It is not an easy (or exciting) task, but it is one of the best ways to understand what you currently have on your website and it will help you create […]
Rankable Ep.14 – LinkedIn All-Star Event with Dave Gerhardt
Welcome to Episode 14 of iPullRank’s Rankable podcast, where we discuss various hot topics in the ever-changing world of digital marketing. In this episode, we are joined by Dave Gerhardt, CMO at Privy and LinkedIn expert, to feature as our special guest for our Second “LinkedIn All-Star Event.” This conversation revolves around how Dave was able to […]
5 Ways to Improve Your Brand’s Content Ecosystem
In order to ensure that your content reaches your audience, your content plan should be well executed. However, the system that jumpstarts a content plan is often forgotten —your content ecosystem. A content ecosystem is a map that contains all elements of your organization’s content. This includes your content plan, workflows and processes, teams involved, […]
How to Use Text Summarization to Generate Meta Description at Scale
Here we are going to show you how to generate quality and useful meta descriptions using advanced text summarization methods in natural language generation (NLG) with Python code. The methods in the article work well for pages with rich content, like news page blog pages. What are meta descriptions? The meta description is an HTML […]
Rankable Ep.13 – How to Effectively Identify Your Target Audience
Welcome to episode 13 of iPullRank’s Rankable podcast, where we discuss various hot topics in the digital marketing industry. In this episode, we are joined by Holly Anderson to discuss the topic “How to Effectively Identify Your Target Audience.” Being able to accurately identify your target audience is crucial to your marketing process. In this […]
How to find the Right SEO Agency
Finding the right SEO agency for your company can be very difficult. And, from my experience, almost everyone has chosen an agency that promised the world but inevitably came up short. So, when people are used to being burned by an agency, skepticism can mount, and looking for a new agency seems a lot more […]
Excel Basics: How to Make a Pivot Table and Chart
Pivot tables are one of Excel’s best and most powerful tools. Very often, beginners may find them to be intimidating and difficult to create based on their level of expertise in Excel. Unfortunately, pivot tables also have a notorious reputation for being complicated. The good news is that creating a pivot table is much easier […]
Rankable Ep.12 – Musicians In Marketing: The Importance of Creativity
Welcome to episode 12 of iPullRank’s Rankable podcast, where we discuss various hot topics in the digital marketing industry. In this episode, we are joined by Gaetano Nino DiNardi, Director of Growth Marketing at Nextiva, a leading VoIP technology provider, and Jonathan Rosenfeld, Senior Demand Generation Manager, at Twilio Inc. In this episode, our discussion […]
