The Stock Photo/Video Industry Has a Diversity Problem
iPullRank is a black-owned company with a diverse team originating from every corner of the world. This is a point of pride for us, as we believe it helps in large and small ways. Having the right representation is key, so it was frustrating to see that the stock photo industry has a surprising lack […]
How Fresh Content Influences Google Rankings
Content quality and optimization are hugely important for ranking well on Search Engine Results Pages (SERPs), but “freshness” may also be a factor for some types of content. To find out whether fresh content will influence your rankings on Google, you need to understand what it is, how it works, and whether it applies to […]
Rankable Ep.10 – LinkedIn All-Star Event
Welcome to episode 10 of iPullRank’s Rankable podcast, where we discuss various hot topics in the digital marketing industry. In this episode, we are joined by Sam Downs, Founder of SLD & Company, and David Stanton, VP of Business Development at Eastern Union. Our first ever LinkedIn All-Star Event was a great success, both David […]
7 Questions to Ask Before Working with an SEO Agency
One thing for sure in the wonderful world of SEO is things are ever-changing; each algorithm update results in a cacophony of tweets, blog posts, and think pieces on how an organization should or should not react. SEO has changed at such lightning speed and long gone are the days where a simple keyword report […]
Rankable Ep.9 – How to Approach Content Strategy: Agency Edition
Welcome to episode 9 of iPullRank’s Rankable podcast, where we discuss various hot topics in the digital marketing industry. In this episode, we are joined by Jordan Leschinsky, iPullRank’s very own Manager of Content Strategy. The discussion revolved around the topic, “How to Approach Content Strategy.” Jordan and Jarrett were able to explain the essence […]
Good vs Bad: Tips on Writing Outreach Emails
As many digital marketers and sales individuals will tell you, there is no exact science behind writing the perfect outreach email. That being said, I am sure that anyone reading this has experienced both great and action-oriented outreach emails as well as emails that make you want to throw up on your computer. When you […]
Rankable Ep.8 – Black Owned Businesses During a Recession
In this episode of Rankable, we are joined by Octavia Warren Gilmore, Founder/Chief Creative Director at Creative Juice. Our discussion revolved around the hardships that black owned business owners have to face during these unprecedented times, and the story of how these two successful black owned businesses came to be. Feel free to tune in […]
3 Reasons to Integrate Visual Content Into Your Marketing Campaigns
What is Visual Content and how can it help? Visual content is the graphic side of content. The images, photos, videos, Infographics, Gifographics, graphics, screenshots, memes, and illustrations that you find in Social Media platforms, blogs and websites. They often accompany written content and make the message easier to understand. “A message is a construction […]
The Foolproof Guide to Redirects
A Fourth of July Story About Redirects It’s a hot summer day and you and your best friends are all in your ‘98 Subaru Outlander on the way to visit your old college roommate for a Fourth of July party. Jamille has a cooler full of ice and drinks sitting in her lap because the […]
Rankable Ep.7 – The Dos & Don’ts of Enterprise SEO
In this edition of Rankable, we are joined by Jesse McDonald, Global SEO Strategist at IBM. Our discussion revolved around the dos & don’ts of enterprise-level SEO, how it differs from ‘regular’ SEO, and more. Jesse gave us a deep dive into the most important factors of successfully implementing enterprise-level SEO strategies, from an in-house […]
Inbound Marketing Takeover, is Outbound Marketing Still Relevant?
We’re in the digital marketing industry, and as marketers, we know better than anyone that marketers love to throw fancy words around to make what we do sound super amazing and cool. However, there is so much marketing terminology out there, it can be really overwhelming. I mean, there is email marketing, influencer marketing, digital […]
Excel Basics: How to Use VLOOKUP
Many users have heard of the VLOOKUP function for Excel but aren’t clear about what it does. Others might just need a refresher. Either way, we’re here to answer any questions you might have. VLOOKUP refers to the vertical lookup of values in Excel. This function is most useful to reference a value in the […]
Does Website Speed Really Impact Search Ranking? (SMX 2020 Update)
Editor’s note: This article was updated on 12/9/20 to reflect new information shared by Google. Additionally, more findings were pulled from the author’s SMX 2020 Page Experience presentation. Slides for the presentation are available via SlideShare. Background: Site Speed and SEO Doing SEO for roughly 8 years now, I can’t recall a time when site […]
Rankable Ep.6 – Emerging Markets in the Age of COVID-19
In this edition of Rankable Live, we are joined by John Chung, SEO Manager at Weedmaps, and Jake Jamieson, Senior SEO Manager at Drizly. Our discussion revolved around the ins and outs of thriving industries in the wake of the COVID-19 pandemic. John and Jake went into detail on how and why these companies were […]
How to Properly Use Influencer Marketing
Overnight, brands have had to revisit how they market their products and analyze what products would be appropriate to advertise within the COVID-19 climate. The most obvious change on the digital front is the increase in home data usage. In a survey conducted by GlobalWedIndex, as of March 2020, increased viewership can be seen in […]
