Join Christian Ward of Yext and Garrett Sussman for a one-hour webinar reviewing new research on how AI platforms cite brands in local searches. The session focuses on what drives visibility in local and brand queries across ChatGPT, Gemini, and Perplexity.
You will see how location, query type, and brand-managed sources influence whether a business is included in AI Search answers, and what steps improve visibility across websites, listings, and reviews.
Wednesday, December 10th 3:00 PM ET
Christian Ward, Executive Vice President and Chief Data Officer, Yext
Garrett Sussman, Marketing Director iPullRank
Yext analyzed 6.8 million citations across more than 1.6 million AI-generated responses to understand how AI platforms reference businesses. The study evaluated citation sources at both the brand and the location level and isolated the influence of user context, query type, and geography. The findings show that most citations originate from assets that companies can shape, such as a website, local listings, and review content. Location plays a central role in how AI frames answers, especially for searches involving comparison, quality, proximity, or availability. This research provides a practical foundation for building local visibility strategies that align with how customers actually search in AI experiences.
How AI platforms assemble answers from citations across websites, listings, and reviews
The influence of geography and location context on AI-generated recommendations
How citation patterns shift across industries such as healthcare, finance, retail, and food service
Differences in source selection across ChatGPT, Gemini, and Perplexity
The relationship between subjective queries, unbranded queries, and local decision-making moments
Why consistent business data, local pages, and review signals shape how brands appear in AI responses
Local SEO and multi-location SEO practitioners
Brand and digital leaders working across physical locations
Teams responsible for customer experience, operations, and search visibility
Agencies supporting enterprise or franchise organizations
Anyone tracking declining organic visibility and rising AI-driven discovery behavior
Christian J. Ward is the Executive Vice President and Chief Data Officer at Yext, focused on the expanding applications of data and AI in marketing and entrepreneurship. His focus is to help Yext clients identify, value, and structure their knowledge to maximize their data value in AI and search applications. Ward co-authored the Amazon bestseller Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships worldwide.
Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines, including content marketing, demand generation, affiliate marketing, and SEO. Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes.
A link will be emailed upon registration.
Approximately 60 minutes, including the Q&A session.
Yes, a recording will be emailed to registered participants.
//.eBook
The AI Search Manual is your operating manual for being seen in the next iteration of Organic Search where answers are generated, not linked.
The AI Search Manual explains how search is changing and what to do about it. It covers the rise of conversational search platforms, the mechanics behind Generative Engine Optimization (GEO), and how Relevance Engineering helps you stay visible when traditional SEO falls short. If you want to understand where AI Search is headed and how to show up in it, this guide lays it all out.
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Join Christian Ward of Yext and Garrett Sussman for a one-hour webinar reviewing new research on how AI platforms cite brands in local searches. The session focuses on what drives visibility in local and brand queries across ChatGPT, Gemini, and Perplexity.
