Ultimate Guide to TF-IDF & Content Optimization
TF-IDF is one of many topic modeling algorithms helping search engines. Learn how TF-IDF works for content optimization and how to apply it your content.
June 27, 2019
Brand new
THE MODERN APPROACH TO ENTERPRISE CONTENT STRATEGY
- 70+ pages of content strategy
- Insights from 8 enterprise experts repping brands like Quickbooks, Shopify, and Bluehost
- Real-life examples for eCommerce, Financial Services, and Publishers
Content Strategy
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Guide to Building a Strategic Content Distribution Plan
Content distribution happens before you hit live! Read our guide to strategic content distribution and learn how to get your content where your audience can see it.
June 5, 2019
Why E-A-T & Core Updates Will Change Your Content Approach
Core updates happen. But with Google’s E-A-T page quality standards, sites can take back their content and improve after a core update hit.
May 6, 2019
6 Ways to Develop a Multi-Stream Content Creation Strategy
Learn how each piece of content can spawn multiple pieces and make marketing across channel seamless.
May 4, 2017
A Content Exercise: Using Link Building Prospecting for Content Brainstorming
Prospecting for link building allows a marketer to delve deeper into the online community they are aiming to reach. On a daily basis, link builders can come across hundreds of
March 9, 2017
Why Good Companies Make Bad Content
All content is not created equal. With the sheer volume of information on the Internet, we as content marketers know that not every piece shines as brilliant. Just look at
February 8, 2017
The Art of Storytelling & How to Use it to Market Your Brand
There is power in a good story and 2016 was a great example of that. The interesting thing I learned about storytelling in 2016 is that they don’t necessarily have
January 25, 2017
How We’d Do Content Strategy for FitBit
If you haven’t heard yet of this tiny giant taking the fitness world by storm, Fitbit is a small device that attaches to your wrist or body and helps wearers
August 17, 2016
Top 5 Mistakes I Made as a New Copywriter
I hope I don’t get fired for this post. However, I have decided to choose possible copywriting martyrdom in order to save other copywriters from making the same mistakes that
June 29, 2016
Ready to Start Blogging? Tips & Tools to Help You Get Started
You know there’s a content marketing epidemic when everyone from your plumber to your dry cleaner has a blog. With statistics such as: “Marketers who prioritize blogging are 13x more
May 25, 2016
3 Simple Steps to Building Brand Loyalty
Understanding One Simple Word Will Help You Build Brand Loyalty There are two ways to make more money in any business: You can grow your customer base by getting new
April 22, 2016
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