Using Personas to Build Your eCommerce Content Strategy
Shopping has changed. Digital sales teams (via email, phone, or live chat) used to have a monopoly on information. If customers wanted an in-depth look
August 10, 2021
Shopping has changed. Digital sales teams (via email, phone, or live chat) used to have a monopoly on information. If customers wanted an in-depth look
In 2020, consumers spent $861.02 billion online in the U.S. That’s a 44% jump compared to 2019. It’s also the largest increase in over twenty
Ask yourself this question, could you go a full day without checking your email? Me neither. That’s why email still works. We’re all addicted. As
Have you ever thought about the process of purchasing something, from first hearing about a brand and its products to finally swiping that credit card?
We live in a digital era where there are countless distractions in every aspect of our lives. Everything you see, everything you hear, and everything
What is a Content Audit A content audit is a qualitative and quantitative evaluation of the current content situation on a website or blog. It
In order to ensure that your content reaches your audience, your content plan should be well executed. However, the system that jumpstarts a content plan
As we noted back in January, Featured Snippets went through some pretty major changes earlier this year. Featured Snippets are no longer that coveted “0”
Content quality and optimization are hugely important for ranking well on Search Engine Results Pages (SERPs), but “freshness” may also be a factor for some
As many digital marketers and sales individuals will tell you, there is no exact science behind writing the perfect outreach email. That being said, I
What is Visual Content and how can it help? Visual content is the graphic side of content. The images, photos, videos, Infographics, Gifographics, graphics, screenshots,
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