If you’re a marketer, you’ve probably invested heavily in content marketing over the years, but the Organic Search payoff isn’t delivering, and you’re questioning your
“The funnel as we know it is moving,” says Christian Ward, Executive VP and Chief Data Officer at Yext. Thanks to AI, it’s moving off
Since ChatGPT launched in November 2022, we’ve witnessed a surge in AI-generated content flooding the internet. Right now, it’s estimated that over 17% of Google
Who has the time to buy products online anymore? With the onslaught of new artificial intelligence advancements comes agentic commerce, an automated checkout that puts
“The general idea is we’ve moved from, ‘Do we rank?’ to, ‘Are we cited?’” said Zach Chahalis, Senior Director of SEO and Data Analytics at
Search is changing rapidly, and with it, the technical foundations that have guided SEO practitioners for years are being reexamined through the lens of artificial
Your product feed used to be a technical checklist for Google Shopping that your dev team handled while your content team told the real story
From a soon to be published Profound survey of 2,300+ American shoppers, 58% reported using AI at least once a week to browse products or
Searchers rarely type (or think) exactly like your brand content has been written. They misspell brand names, swap words for synonyms, and ask open-ended, messy
In 2026, AI Search will continue to reshape how organizations plan, allocate, and evaluate their budgets. The integration of generative systems into everyday business tools
Overview: Turning Semantic Insights Into Video Search Advantage As AI Search slowly becomes the default way that people search, Google increasingly blends multiple content types
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