The Rankable Podcast

Ethical Considerations For LLMS AND GENERATIVE AI

Featuring Britney Muller

In episode 121, Britney Muller of Data Sci 101 takes the stage to unravel the complex world of artificial intelligence and LLMs, guiding us through the most critical aspects of this cutting-edge technology.

Britney shares thoughts into the ethical risks that AI poses and the actionable strategies for mitigating biases in AI.

We also discuss the urgent need for AI education and Britney addresses the concerns around trust in LLMs when connected to the internet and the uncertainty around their factual accuracy

Episode Time Stamps

  • [0:00] Intro

  • [3:51] The Need for AI Education

  • [6:45] Can You Trust LLMs to Get Facts When Connected to the Internet?

  • [8:42] The Appropriate Use Cases for LLMs

  • [11:40] The Ethical Risks of AI

  • [17:20] How to Solve the Problem of Biases in AI

  • [21:37] The Most Valuable Applications for Generative AI

  • [23:39] You are Not Behind in the Age of AI

  • [25:45] Rapid Fire Rankings

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This Week's guests

Britney Muller

Title: Founder & Consultant

Company: Data Sci 101

Bio: Britney Muller is a seasoned Marketing and Machine Learning (ML) Consultant who has carved out a unique niche in the industry with roles such as Marketing Manager at Hugging Face and Senior SEO Scientist at Moz.

Her deep passion for ML and AI fuels her work, particularly her talent for breaking down complex tech concepts into understandable terms for non-technical people.

Website: Data Sci 101


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BONUS: Algorithms of Oppression

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It’s a tie between ranking for Bert 101, ML Directors or getting one of my ML experts featured in 60 minutes (have gotten reeeaaallly good at PR lately if I do say so myself).

Rank your top 3 SEO tools:  

Rank your best SEO or trick or tactic:

Newsjacking: Jumping on a trend (like Barbie or T.Swift).

Rank what you love most about the SEO industry:

The ability to help people and companies get more deserved visibility.

Rank your top 1-3 marketers: 

Rank your best SEO learning resource:

I’m biased but the Beginner’s Guide to SEO on Moz (rewritten by yours truly).

Rank your top cause or charity:

Sheldrick Wildlife Trust

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

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