The Rankable Podcast

Google Bias Under the Microscope - Part 1

Featuring Jack Chambers-Ward

In episode 115, Jack Chambers-Ward of Candour joins the show to chat about bias in Google search results and how these results are influenced by our own perspectives and experiences.

We discuss the influence of language in search queries and examine the potential biases associated with Large Language Models.

We also tackle the important question of Google’s responsibility in surfacing diverse content and discuss approaches that both individuals and organizations can take when handling existing biases.

Episode Time Stamps

  • [0:00] Intro
  • [3:25] Are Google Search Results Bias?
  • [5:05] The Influence of Language in Queries
  • [9:49] Are LLMs Bias?
  • [13:30] Checking Your Own Biases When Searching with Google
  • [21:45] What is Google’s Responsibility in Surfacing Diverse Content?
  • [25:15] How to Handle Existing Biases
  • [28:11] Rapid Fire Rankings

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This Week's guests

Jack Chambers-Ward

Title: SEO Specialist

Company: Candour

Bio: Jack has been working in SEO for almost 5 years (podcasting for 13 ). Jack joined Candour in 2021 and has since been hosting the Search With Candour podcast, as well as working as a core member of the SEO team. Jack also hosts another podcast called Sequelisers which is all about fixing bad movie sequels.



Rank your top 3 anything:

  1. Ahab – The Coral Tombs
  2. Katatonia – Sky Void of Stars
  3. Periphery – Djent is Not a Genre

Rank your best SEO marketing win:

Resolving hreflang tag & canonical issues on an international ecommerce site. Traffic is now up by more than 600% as the international pages are now ranking in the correct regions!

Rank your top 3 SEO tools: 

Rank your best SEO trick or tactic:

Internal links – especially with ecommerce – are hugely underrated. Guiding users through a purchase journey, in every stage of that journey, can be really powerful.

Rank what you love most about SEO as an industry:

The variety of challenges and topics – there’s always something new to learn!

Rank your top 1-3 marketers:

Rank your best SEO learning resource:

Aleyda Solis’ Learning SEO 

Rank your top cause or charity:

The Hamlet. A charity that supports people ages 0-29 with special educational needs and disabilities. 

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

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