The Rankable Podcast

Indexing at scale with Programmatic SEO

Featuring Anna Uss

In episode 110, Anna Uss joins the show to explore the fascinating world of programmatic SEO. 

We discuss the most common use cases of programmatic SEO and its immense value in transforming your digital strategy. Anna shares practical steps to implement programmatic SEO within your organization, ensuring that your content catches the attention of Google’s crawlers.

We also delve into the exciting future of enhancing programmatic SEO with generative AI, unlocking new possibilities for your content.

Episode Time Stamps

  • [0:00] Intro

  • [3:58] The Most Common Use Cases of Programmatic SEO

  • [5:32] The Value of Programmatic SEO

  • [9:27] How to Implement Programmatic SEO in Your Organization

  • [12:20] How to Make Sure Google Crawls Your Programmatic Production

  • [15:43] How Long Does It Take to See Results?

  • [19:32] Enhancing Programmatic SEO with Generative AI

  • [22:27] How to Get Buy-In from the C-Suite

  • [29:03] Rapid Fire Rankings

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This Week's guests

Anna Uss

Title: SEO Lead

Bio: Anna is an in-house SEO manager passionate about programmatic SEO, content, and driving growth at scale. She started her SEO journey at Wix and worked in cyber security at Snyk with a total of 7+ years of SEO experience in B2C and B2B.



Rank your top anything:

  • My Dog

  • London

  • horse riding

Rank your best SEO marketing win:

My best win is as the Snyk Advisor, the programmatic SEO asset that we have designed from scratch. It currently drives 1M clicks and we have achieved +500% growth through tech SEO changes. I am also proud of another project that was a site section (millions of pages) migration to a subdomain with a +50% traffic increase after the migration.

Rank your top 3 SEO tools:

  • Ahrefs

  • GSC extension for google sheets

  • Keywords Everywhere

Rank your best SEO trick or tactic:

Right now, I’m deep into programmatic pages/content automation.

Rank what you love most about SEO as an industry:

Just came from Brighton SEO, can’t help but mention how vibrant, positive, fun, and exciting the industry is. So many areas to focus on (technical, content, whatnot). So many new trends to explore. It is never boring. Also really enjoy the people, always very open, positive, and simply fun. Amazing to be a part of this community.

Rank your top 1-3 marketers:

  • Kevin Indig
  • Rand Fishkin

Rank your best SEO learning resource:


Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.