The Rankable Podcast

Working with Your Devs On JavaScript SEO Bugs - Episode 105

Featuring Jamie Indigo

In episode 105, Jamie Indigo joins the show to share some thoughts on how you should communicate and engage with your dev team to improve your JavaScript SEO.

Jamie gives some insight into where most SEOs go wrong with JavaScript and the approach you should be taking to identify and analyze JavaScript SEO issues.

We also chat about the impact that LLMs and generative AI tools like ChatGPT and Bard could have on JavaScript SEO in the not-so-distant future.

Episode Time Stamps

  • [0:00] Intro
  • [1:25] How ‘Not a Robot’ Came to Be
  • [2:45] Jamie’s Big Picture Philosophy on JavaScript SEO
  • [3:50] How to Keep Your Developers from Bloating Your Site
  • [7:21] How to Win the Hearts & Minds of Marketers and Devs
  • [11:29] Where Do SEOs Go Wrong With JavaScript
  • [13:06] How to Investigate & Diagnose JavaScript SEO Issues
  • [14:58] The Most Fun JavaScript Problems to Solve
  • [17:13] Can You Trust Google Documentation?
  • [19:45] How Will Generative AI Impact JavaScript SEO?
  • [26:31] Rapid Fire Rankings

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This Week's guests

Jamie Indigo

Company: Not a Robot

Title: 100% Human Technical SEO

Bio: Jamie Indigo isn’t a robot, but speaks bot. As a technical SEO consultant, they study how search engines crawl, render, and index the web. When not working, Jamie likes horror movies, graphic novels, and Dungeons & Dragons.


Reference: JavaScript product page problems with Martin Splitt – SEO Fairy Tales – Google 


Rank your top anything:

  • Moon Druid

  • Arcane Trickster Rogue

  • Grave Cleric

Rank your best SEO marketing win: Mentoring the Freelance Coalition for Developing Countries Not Bots Cohort.

Rank your top 3 SEO tools:

  • A good crawler

  • A good source of truth

  • One variable tool depending on what you want to achieve.

Rank your best SEO trick or tactic: Just talking to people.

Rank what you love most about SEO as an industry: I’m not so sure I love it anymore. I love the clever minds it’s brought into my life. We used to be obscure. Now we’re ubiquitous and that’s problematic because real humans reach into their pockets and inherently trust what we’ve manipulated– the search engine results– every day.

Rank your top 1-3 marketers:

Rank your best SEO learning resource: Is it a cop-out to say Rich Snippets? I guess it’s not really shameless because writing it each week makes me read and research.

Rank your top cause or charity: Little Free Library


Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Garrett Sussman

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AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.