The Rankable Podcast

Misconceptions by SEOs on LLMs and ChatGPT

Featuring Marianne Sweeny

In episode 107, Marianne Sweeny joins the show to discuss the ways in which SEOs are misunderstanding LLMs and how you can look at things differently to achieve success.

Marianne shares thoughts on how SEOs should be using some of these generative AI tools like ChatGPT and whether SEOs can do anything to future proof their careers.

We also talk briefly about what the future of LLMs and generative AI could look like a year from now as new projects like Google’s Magi begin to roll out.

Episode Time Stamps

  • [0:00] Intro

  • [2:20] What SEOs Need to Pay Attention To

  • [4:27] Are the SERPs Getting Better or Worse?

  • [6:13] The Most Common Misconceptions from SEOs Regarding LLMs

  • [8:20] The Implications of Deep Mind’s Integration Into Project Magi

  • [10:40] How Should SEOs be Using These Chatbots?

  • [12:35] How to Handle The Trust Factor

  • [14:20] Who is Responsible for Diversity in Generative AI?

  • [18:15] Can a Group Come Together in the name of Generative AI?

  • [20:20] Can SEOs Future Proof Their Role in the Industry?

  • [23:30] Predictions for the Next Year 

  • [28:00] Rapid Fire Rankings

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This Week's guests

Marianne Sweeny

Company: Daedalus Information Systems

Title: Principal Consultant

Bio: Marianne Sweeny is passionate about the connections between information architecture, SEO, content strategy, user experience, and development. Her passion is for system-focused information architecture and a cross-discipline approach to intelligent applications so that practitioners can be more integrated into their design and development stages.

She is a past president of the Information Architecture Institute and a frequent speaker at IA, UX, SEO, and digital marketing conferences where she brings prescriptive guidance on how to get customers to embark on a frictionless journey that converts.

Websites: Daedalus Information Systems


Rank your top anything:

  • Cooking competition shows

  • Learning new things (especially in AI)

  • Sport Dining

Rank your best SEO marketing win:

I got a finance client to rank for subprime loans with blog comments. To my defense, my comments were relevant to the posts.

Rank your top 3 SEO tools:

Rank your best SEO trick or tactic:

Client site rank landscape.

Rank what you love most about SEO as an industry:

That it is cross functional and that it is immediate.

Rank your top 1-3 marketers:


Rank your best SEO learning resource:

  • Twitter

Rank your top cause or charity:

Doctors Without Borders


Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.