Let’s Talk

Rankable Ep.55 – The Balance Between Trending SEO and Evergreen

by iPullRank Agency

10.08.2021

Welcome to Episode 55 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing.

On this episode of Rankable, we hosted Brian Dean, Founder of Backlinko, to discuss the topic “The Balance Between Trending SEO and Evergreen SEO.”

The discussion revolved around diversifying your content creation to address long term evergreen SEO and more immediate topical wins.

Topics discussed included:

  • What does evergreen content mean?
  • What should your approach to topical content be?
  • How can you achieve a healthy balance between evergreen content and topical content?

A lot of great insights were shared in this one, be sure to check it out!

iPullRank Agency
Latest posts by iPullRank Agency (see all)
//.about_the_author

iPullRank Agency

iPullRank is a digital marketing agency behind Fortune 500s' winning strategies. We are a team of marketing experts who operate by the "PROUD" creed, which stands for being Proactive, Reliable, Outstanding, Useful and Determined. We’re the house that strategic, creative and technical professionals go to learn new strategies, POV's, and to find a competitive edge.

Popular Articles

//.eBook

AI in Content and SEO: Friend or Foe?

Discover what that means for your business and why AI generation can be your competitive advantage in content and SEO.

//.recent_content

, ,

SEO Week: The Next Chapter of Search – A Look Back

by Heather Ferris

05.9.25

A retro yet futuristic female scientist engineer in a retro laboratory reaching into a 3D box model with blueprint graphics filled with different color floating spheres spaced out. The style should feel like a Wes Anderson movie scene, including a collage style into the overall layout. The image should have high saturation and cinematic lighting, as if shot by a RED 4K camera. The tone should be bright, hopeful, warm, and optimistic.
, , , ,

An Introduction to Relevance Engineering: The Future of Search

by Francine Monahan

05.8.25

, ,

How Retrieval-Augmented Generation is Redefining SEO

by Francine Monahan

03.27.25

, , ,

How Mountain Dew Won the Super Bowl with 46% Brand Visibility across ChatGPT, AI Overviews, and Perplexity

by Garrett Sussman

02.12.25

VIEW ALL BLOGS

Tips, advice, and exclusive insight direct to your inbox

Sign up for the Rank Report — the weekly iPullRank newsletter. We unpack industry news, updates, and best practices in the world of SEO, content, and generative AI.

You don’t want to beat the algorithm—you want to crush the competition.

Let’s Talk

iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Relevance Engineering, Audience-Focused SEO, and Content Strategy. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.

© 2025 iPullRank

Let’s Talk