Welcome to Episode 55 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of digital marketing.
On this episode of Rankable, we hosted Brian Dean, Founder of Backlinko, to discuss the topic “The Balance Between Trending SEO and Evergreen SEO.”
The discussion revolved around diversifying your content creation to address long term evergreen SEO and more immediate topical wins.
Topics discussed included:
- What does evergreen content mean?
- What should your approach to topical content be?
- How can you achieve a healthy balance between evergreen content and topical content?
A lot of great insights were shared in this one, be sure to check it out!