Rankable Ep.60 – The Technical SEO of eCommerce

Welcome to Episode 60 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of SEO and digital marketing.

On Ep. 60 of iPullRank‘s Rankable Podcast, Garrett Sussman hosts Kristina Azarenko, SEO Consultant and founder of MarketingSyrup to discuss the topic “The Technical SEO of eCommerce”

Kristina Azarenko is an SEO educator and consultant. She runs her boutique consultancy, MarketingSyrup.

She’s written the book on eCommerce SEO, covering a range of tactics to implement for any online store.

She has built and maintained the SEO on-page info chrome extension, SEO Pro Extension.

Published on many industry websites, Kristina will explain why technical SEO is the hardest skill to pick up.

We also discussed:

  • Learning Technical SEO
  • Technical SEO challenges unique to eCommerce websites
  • The best CMS options for eCommerce stores, depending on their size, resources, and expertise.
  • Black Friday strategies

She also shared a fun Core Web Vitals assessment tool based on Netflix’s recently popular Squid Game and her post from last year about how a Black Friday Promo can go wrong and ruin your SEO.


Garrett Sussman

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