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An iPullRank Webinar

How to Win Visibility in AI Search:

The AI Search Manual Walkthrough

Featuring Michael King

Time Stamps:

[00:00] – Welcome + Why This Session Matters Kickoff, intros, and what you’ll learn from the AI Search Manual session.

[00:40] – Meet Mike King + iPullRank Overview – From Music to SEO Week to AI Search Quick intro to Mike, Relevance Engineering (r19g), and the agency’s role in GEO. Mike’s story about SEO Week, Busta Rhymes, and creative lessons for SEOs.

[04:00] – “SEO is Deprecated” + Traffic Shifts Why AI Overviews crush CTR and the evidence from Wikipedia data.

[06:15] – Evolution of Search Behavior Clicks down, conversions up — how the old SEO playbook breaks.

[08:20] – GEO vs SEO + Market Naming Battle How Generative Engine Optimization became the label and what it means.

[09:30] – Relevance Engineering(r19g) Explained Why information retrieval and statistical rigor matter more than checklists.

[12:00] – How AI Search Works Under the Hood Deterministic vs probabilistic search, retrieval-augmented generation, and embeddings.

[17:00] – Google’s Strategic Advantage in AI Search Chips, data, billion-user products, and why Google may still win.

[29:00] – Query Fan-Out + Extractability Tactics Synthetic queries, omni-media content strategy, and how to build content LLMs select.

[46:00] – Measurement, Rank Tracking + Omni-Channel Metrics New KPIs for AI search visibility, passage relevance, and rank-tracking changes.

[52:00] – Audience Q&A + Key Takeaways Schema markup for GEO, chunking vs passage indexing, cosine similarity tools, and content readability tips.

Ready for the breakdown of iPullRank’s AI Search Manual.

Google’s AI overhaul is real. Stop guessing what works.

Mike King breaks down the AI Search Manual and shows what actually drives visibility today. You’ll see how clicks drop with AI Overviews, why GEO goes beyond traditional SEO, and what to build to win across Google and ChatGPT.

What we cover:

  • Traffic reality: AI Overviews cut CTR while conversions rise as low intent clicks disappear
  • GEO strategy: Treat AI search as its own channel with its own playbook
  • How AI search works: Retrieval, embeddings, and probabilistic answers that change every time
  • Query fan out: One query becomes dozens of synthetic questions you can match
  • Extractable content: Short, specific passages, semantic triples, dates, and data win selections
  • Omnimedia coverage: Site, video, UGC, and feeds are all in play
  • Measurement: Input metrics like passage relevance and entities, channel metrics like citations, and performance metrics
  • Rank tracking shift: num=100 is gone. Track what users actually see and where AI cites you
  • Case proof: Brands saw big gains in ChatGPT and AIO after restructuring content with relevance engineering

You’ll leave knowing how to:

  • Map your topics to synthetic queries people and models actually ask

  • Restructure pages into extractable citation worthy passages

  • Expand beyond your site with formats AI prefers

  • Build a GEO dashboard that tracks inputs, channels, and outcomes

  • Adjust rank tracking for today’s SERPs and AI surfaces

This session is designed for SEOs, content leaders, and growth teams who want a plan that aligns with how search works today.

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