Search Generative Experience (SGE)

Discover everything you need to know about Google’s AI-powered search feature the Search Generative Experience. Learn about how it works, how to optimize it, and how it might impact your organic traffic in the future

See how your organic traffic might be impacted – Get your FREE SGE Threat Report

Our top Articles and Webinars on SGE

In this webinar replay, Mike King and Garrett Sussman covered practical strategies for adapting to Google’s imminent Search Generative Experience (SGE). 

Session highlights:

  • Introduction to SGE: Breaking down what it is and its significance.
  • Evaluating the Impact: Insights into how SGE might change things and practical steps to prepare.
  • Crafting Your Plan: Focused strategies for evaluating and prioritizing your website content.
  • Effective Content Adjustments: Tips on modifying your content to align with SGE requirements without losing your website’s essence.
  • Ongoing Monitoring: How to keep track of your content’s performance and make adjustments as needed.

Watch the webinar replay

Everything you need to know about Google’s Search Generative Experience (SGE). What does it mean for SEO and content strategy?

Read the SGE guide

With uncertainty around Google’s SGE, discover what you can do to show up in the AI snapshot and protect your brand from traffic loss.

SEO CODE RED

Will Google’s Search Generative Experience (SGE) tank your organic traffic?

INCLUDED IN THE SGE THREAT REPORT:

  • Threat Level by Snapshot Type: Local, eCommerce, Desktop, and Mobile will have a different impact on your organic traffic. Which types are appearing for your keywords?
  • Threat Level by Result Position Distribution: Your visibility within SGE can indicate the likelihood of organic traffic. Where in the Snapshot do your links appear?
  • Automatic SGE vs Click to Generate: Will your audience be force-fed SGE or will that extra click to generate the snapshot save you from missing out on traffic?
  • Threat Level by Snapshot Speed: Slow SGE load times might not impact your organic visibility. How fast does SGE load?

Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.

Learn how SGE works

Michael King breaks down the potential impact of Google’s AI Snapshot on organic search, the tech behind it, and how you can prepare for it. 

Learn how to adapt your website for Google’s new Search Generative Experience, tackle optimization challenges, and get ready for its launch.

What impact will Google’s SGE have on news outlets? Find out what publishers can do to protect themselves and their organic search revenue.

Find out the implications for news outlets

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