In episode 113, Adriana Stein stops by the show to dispel UX marketing misconceptions and explore the dynamic relationship between UX and SEO.
Adriana shares her thoughts on the impact of popups & paywall sites on rankings and the importance of audience research when it comes to the success of your product.
We also surface some valuable insights around optimizing UX, readability, and the role that generative AI will play in the future.
[2:37] Misconceptions Around UX as a Ranking Factor
[4:49] Do Popups Impact Rankings?
[6:55] Paywall Sites
[8:14] Educating Clients on SEO & UX
[11:17] How SEO & UX Work Together
[14:15] The Importance of Audience Research
[16:22] Online Shopping vs Brick & Mortar
[17:54] Best Practices for UX & SEO
[20:37] The Importance of Readability
[22:35] Are Consumers’ UX Expectations Changing?
[28:00] Rapid Fire Rankings
Title: CEO & Founder
Company: AS Marketing
Bio: Originally from the US and now living in Germany, Adriana Stein is the CEO and founder of the marketing agency AS Marketing. She leads a team of multi-language SEO experts who develop holistic international marketing strategies for global companies.
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Host: Garrett Sussman
Title: Demand Generation Manager
Garrett loves SEO like the 90s loves slap bracelets.
Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.
Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.
Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly