The Rankable Podcast

The Misunderstood Intersection of SEO and UX

Featuring Adriana Stein

In episode 113, Adriana Stein stops by the show to dispel UX marketing misconceptions and explore the dynamic relationship between UX and SEO.

Adriana shares her thoughts on the impact of popups & paywall sites on rankings and the importance of audience research when it comes to the success of your product.

We also surface some valuable insights around optimizing UX, readability, and the role that generative AI will play in the future.

Episode Time Stamps

  • [0:00] Intro

  • [2:37] Misconceptions Around UX as a Ranking Factor

  • [4:49] Do Popups Impact Rankings?

  • [6:55] Paywall Sites

  • [8:14] Educating Clients on SEO & UX

  • [11:17] How SEO & UX Work Together

  • [14:15] The Importance of Audience Research

  • [16:22] Online Shopping vs Brick & Mortar

  • [17:54] Best Practices for UX & SEO

  • [20:37] The Importance of Readability

  • [22:35] Are Consumers’ UX Expectations Changing?

  • [28:00] Rapid Fire Rankings

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This Week's guests

Adriana Stein

Title: CEO & Founder

Company: AS Marketing

Bio: Originally from the US and now living in Germany, Adriana Stein is the CEO and founder of the marketing agency AS Marketing. She leads a team of multi-language SEO experts who develop holistic international marketing strategies for global companies.



Rank your top anything:

  • Slovenia

  • South Africa

  • Norway

Rank your best SEO marketing win:

I got a single content piece to generate around 840 natural backlinks.

Rank your top 3 SEO tools:

Rank your best SEO trick or tactic:

Keyword localization for multi-language SEO success.

Rank what you love most about SEO as an industry:

  1. The supportive community within it, especially Women in Tech SEO.
  2. When you see your content is generating conversions and driving revenue.
  3. Brainstorming the unique story within the brand.

Rank your top 1-3 marketers:

Rank your best SEO learning resource:

Real websites with real data!

Rank your top cause or charity:

Rise Up Together

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.