The SEO Weekly

The State of Technical SEO - Episode 51

Where queries are weird, advice is controversial, and everything depends.

Are organizations investing in technical SEO? What’s your favorite tool of choice? What are the biggest challenges for getting recommendations implemented? Women in Tech SEO launched their second annual report and we covered the biggest insights from the survey.

After covering the use of AI content by major publications like CNET and BankRate, a couple of bombshell reports expose the errors in the content and the devastating strategy pivot to affiliate marketing that’s devaluing the reputation of the brands.

Also:

Host: Garrett Sussman | Demand Generation Manager

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A Refreshed Data-Backed Keyword Portfolio and Presentation (up to 5,000 keywords)
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3 Monthly Snapshots of iPullRank’s New Rank Tracker – ExactScience

Show notes / References:

Twitter/LinkedIn:

General SEO:

Twitter Carousels & Google Search: An Experiment (Real Data), How Measurement Works & More – Brodie Clark
Content inclusivity: Everything you need to know – Rejoice Ojiaku – Oncrawl
4th Edition of Free Guide to Effective Local SEO – Phil Rozek
Ecommerce content: How to demonstrate beneficial purpose and expertise – Dan Taylor – Search Engine Land
Does redirecting trailing slash URLs to the non-trailing slash equivalent improve organic traffic? – Ruth Everett – Search Pilot

Tools/Features:

Sitebulb Server – Sitebulb
Create a Results-Driven Content Strategy – Market Muse

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Garrett Sussman

Garrett is the Marketing Director at iPullRank, a MozCon 2024 Speaker, and host of The SEO Weekly. When he's not crafting content, he's scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.

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iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.

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