A Twitter thread on Google’s problematic search results, a 2021 SEO Tools round-up, and the best in-house SEOs to follow on Twitter.
In this week’s episode, we also cover IndexNow coming to WordPress, Yoast coming to Shopify, and what SEOs should focus on upskilling professionally.
Host: Garrett Sussman | Demand Generation Manager
Over the holidays, Microsoft Bing released a WordPress plugin of IndexNow that allows you to submit your URLs instantly to Bing and Yandex for immediate indexing.
During John Mueller’s recent office hours, someone asked about making some big changes to their site including migrating domains and removing AMP versions of their site. H/T to Glenn Gabe for summarizing John’s advice:
“Want to change domain names AND drop AMP? Be very careful when combining multiple variables -> Site changes domain names, drops AMP, & loses all top stories visibility for 3+ months (still not back). @johnmu says give it more time. It could work itself out”
Michael Seibel of Y Combinator went on a mini-rant about the quality of Google’s search results for important queries in health, product reviews, and recipes. He shared his dismay at the spammy, ad-ridden sites that populated the top of the SERPs.
Danny Sullivan, Google’s Search Liason, chimed in with empathy explaining ‘How Search Works’ and asking for examples of crappy results, but Michael’s large Twitter following exploded in a nuanced conversation around the complexity of search, SEOs ruining the SERPs by trying to game the system, and the problems of a revenue-driven company like Google creating a degrading product due to short term goals of financial success.
Jason Parks asked on Twitter for the must-follow in-house SEOs. In-house SEOs typically have a very unique insight into a specific industry or working intimately with a site. They’re typically excellent at taking into consideration all of the business considerations and having a much more in-depth understanding of the organization.
(08:07) The Science of Content Development with Gabriella Sannino via Viral Content Bee’s #vcbuzz chat
Gabriella joined a vibrant Twitter chat sharing her take on the intersection of content and SEO. She covered a variety of topics, highlighted by her take on comparing content and SEO a decade ago to today.
Q2: Content SEO Now vs 10 years ago: How is content different these days?
Content has/will always be important as long as people search on the web. -Google got better at figuring things out. BERT, E.A.T., Conversational, User Interfaces to mobile searches near me, they’re constantly making things easier for the user.
The competition wasn’t near as fierce as it is today. ranking nowadays takes more than just a few articles. It takes commitment to a strategy that has to be continuously monitored, tweaked, updated along with all of Google’s capricious updates.
John Shehata of Conde Nast wrote a great round-up for Newzdash on News SEO curating predictions for 2022 from a range of News SEO specialists on what they believe will dominate search for publishers and media outlets.
Courtesy of John, the TL:DR;
Miriam Ellis put together a wholesome and optimistic piece for Moz that serves to inspire and motivate local businesses to tackle SEO and marketing in 2022 with an eye toward opportunity, social responsibility, community, and kindness.
Her top suggestions included:
Chris Green put together a nifty little self-assessment to help you up your SEO skills as a professional. Take his mini quiz, then head on over to Aleyda Solis’ LearningSEO.io and get to that professional development.
Joe Youngblood curated a great list of studies performed over the course of 2021. Many of them focused on the local SEO space. As with all SEO studies, many of these are directionally persuasive, but not necessarily prescriptive since it’s hard to truly understand Google’s constant moving target.
Keep your eyes peeled for Mike’s episode next Wednesday, January 12th.
While it’s a Twitter thread, Brodie Clark curated a fantastic list of new SEO tools and features to our favorite tools that came out over the course of 2022. While most are paid, there are some real undercovered gems in Brodie’s list.
Yoast is launching an app that will be compatible with Shopify allowing eCommerce SEOs to use the tool to optimize their pages and improve their online visibility.
To kick off the release, their virtual 2022 YoastCon (which will be held on Jan. 20th, 2022) will focus on Shopify and include presentations from the likes of Shopify’s Kevin Indig & Jackson Lo, our own Mike King, Amsive’s Lily Ray, and Yoast’s Marieke van de Rakt & Willemien Hallebeek.
Yesterday, I hosted Cyrus Shepard, co-founder of Zyppy, on the Rankable Podcast. We covered a ton of ground on the August Aggression that was Google’s rewriting of title tags in search results. Cyrus had a bunch of excellent suggestions on how to improve your titles to optimize for both rankings and click-through rate at scale.
Next week, I’m being joined by Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador of Ahrefs, to discuss how you should prioritize your technical SEO strategy. Patrick knows tech SEO inside and out. It’s going to be a fun convo.
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.