Is your marketing bubble having an existential meltdown over AI content?
AI content is all the rage. It has maddening limitations, but limitless potential.
Terrified to use tools like ChatGPT because of the vocal naysayers? Stop freaking out and get some guidance from an SEO who fully understands how to use AI generation exceptionally well.
Join Andrea Volpini, CEO of WordLift, and Garrett Sussman of iPullRank for a technical and practical exploration of how AI content can and should be used for SEO.
Thursday, January 26th, 2023 – 12:00 pm ET
In this webinar, you will learn how to optimize your content using Large Language Models (LLMs) such as GPT-3 and GPTChat with in-context learning, multi-prompting, and structured data.
We’ll introduce the Transformer-based architecture and explain why you should use LLMs to optimize your content. We’ll go over the differences between fine-tuning, zero-shot, and few-shot learning, and show you how to choose the right approach for your needs.
Next, we’ll talk about prompting, in-context learning, and emerging behaviors related to text and images. For text, we’ll discuss the importance of keeping SEO in mind when using AI technologies.
We will explore real-world use cases and the potential return on investment for industries such as eCommerce and Fintech. We’ll also touch on the importance of a solid validation pipeline and discuss some of the potential pitfalls you should watch out for.
Finally, we’ll cover lessons learned from working with major brands on AI content and knowledge graphs.
You’ll learn:
Register for the free webinar and tune in.
Andrea Volpini, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence. Co-founder of Insideout10 and Redlink Andrea has more than 25 years of world-class experience in online strategies and web publishing. Nowadays, he provides tools and consulting services to global brands that need to grow online.
Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO. Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 podcasts and recorded over 150 podcast episodes. His passion for SEO and content contributes to the creative exploits of iPullRank’s marketing.
Thursday, January 26th at 12 PM ET
In this webinar, Cindy Krum of MobileMoxie, Ruth Burr Reedy of Upbuild, and Michael King of iPullRank break down how Entity SEO works, what you need to know to effectively build content that supports it, and how you can use structured data to effectively establish your entities across your website.
In this webinar, Zach Chahalis and Garrett Sussman of iPullRank cover a step-by-step walkthrough of the actions you need to be taking to prepare your business for Black Friday.
In this webinar, Mike King uncovered what goes on under the hood of search engine algorithms and effective content strategies to meet their expectations.
In this webinar, we discussed the proper approach to enterprise-level SEO, as well as the specific challenges that enterprise SEOs face when implementing these strategies.
For additional insights into the complex content strategy and technical SEO components of enterprise SEO, check out our deep-dive Enterprise SEO article and our Modern Enterprise SEO Guide.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
