Log File Analysis: A Must-Have for SEO Pros

botify log file analysis

Have you ever worked on a site with a million pages? At that scale, Googlebot doesn’t always crawl every page, let alone index them. With such quantity, you need a way to analyze website performance and catch technical issues before your organic search traffic takes a hit. Log file analysis is a not-so-secret and critical, […]

Google’s Product Reviews Update: Version Bajillion – Episode 39 – The SEO Weekly

The SEO Weekly Episode 39 – Google’s Product Reviews Update: Version Bajillion Where queries are weird, advice is controversial, and everything depends. What can we expect from Google’s Product Reviews Update? Will the SERP quality improve by the holidays? In this week’s episode, we also cover whether Click Through Rate is a ranking factor, programmatic […]

5 Ways Programmatic SEO Can Generate Growth

Programmatic SEO blog feature image

Organic search is s-l-o-w.  Building content is slower. But it doesn’t have to be. Ahrefs analyzed 2 million random keywords and found that 95% of newly published pages don’t make it into Google’s top ten.  Only 5.7% of web pages made it, but here’s the thing, it still took 2 to 6 months to achieve […]

Rankable Ep. 83 – Link Building 101 Animated Zombie Edition ft Bibi Raven

The RANKABLE Podcast Link Building 101: Animated Zombie Edition – Episode 83 FEATURING Bibi Raven 83. Link Building 101: Animated Zombie Edition ft | RSS.com In episode 83, Bibi Raven (also known as Bibi The Link Builder) joins us to discuss the techniques and strategies that lead to link building success. Bibi shares insights on […]

September 2022 Core Algorithm Update Surprise – Episode 38 – The SEO Weekly

The SEO Weekly Episode 38 – September 2022 Core Algorithm Update Surprise Where queries are weird, advice is controversial, and everything depends. Another Google Update? Yep. The September 2022 Core Update started rolling out last week. In this week’s episode, we also cover expanded eligibility for product listings and snippets, a local search algo update, […]

How To Measure and Fix Poor Content Performance

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Great content can drive explosive growth—or leave your company with a site full of sub-par content no one wants to read.  I’ve seen it happen before—a company invests thousands (or more at enterprise companies) into developing and publishing content that nobody wants to read.  Sometimes it’s due to a terrible content strategy or multiple stakeholders, […]

Rankable Ep. 82 – Executing SEO Project Management ft Montse Cano

The RANKABLE Podcast Executing SEO Project Management – Episode 82 FEATURING Montse Cano 82. Executing SEO Project Management ft Montse Can | RSS.com In episode 82, Montse Cano joins the show to discuss anything and everything in the world of project management for SEO. Montse gives us the rundown of why projects fail, how to […]

Another Update on the Helpful Content Update – Episode 37 – The SEO Weekly

The SEO Weekly Episode 37 – Another Update on the Helpful Content Update Where queries are weird, advice is controversial, and everything depends. After the rollout’s been completed, where do we stand on the Helpful Content update? In this week’s episode, we also cover link-building myths, eCommerce category pages, and a nifty SEO content audit […]

The Helpful Content System: Create People-First Content

SEOs know all of the ‘tricks’.  ‘Make sure each of these posts has our core keywords in the title, first fifty words, and subheads; each post should be (at least) 1,600 words, and it should cover each of the keywords in our niche.’  Does this sound familiar?  Guess what? Google knows the difference between filler […]

How to Generate Data-Driven Copy for Ecommerce Category Pages with GPT-2

My 2020 MozCon presentation was a short film created by the iPullRank team. I’m not going to spoil it because I’d rather you watched it, but the movie is one part “Batman: The Animated Series” and one part “Mr. Robot” presented in a mixed-media format. If you haven’t seen it, we’ve just released a Director’s […]

Why Google Search Console & Google Analytics Data Never Matches

A common complaint about Google Search Console (GSC) is that the data is “inaccurate” when compared to Google Analytics results. You know the situation. We’ve all done it. You try to line up traffic to landing pages from analytics with clicks from Google Search Console and the numbers are nowhere near close! Then you mumble […]