The Rankable Podcast
Don't Burn The Environment With Your Digital Footprint
Featuring Chris Butterworth
In episode 127, Chris Butterworth stops by to shed light on the critical yet often overlooked topic of digital sustainability.
Chris discusses the importance of education around digital sustainability and strategies to impact change and the carbon footprint of your company.
He also addresses how to engage people in caring about their digital footprint and the environmental impact of LLMs and Generative AI. He shared his thoughts on the responsibility of large companies in reducing their digital footprint.
Episode Time Stamps
[0:00] Intro
[1:53] Defining Digital Sustainability
[3:43] Education in Digital Sustainability
[5:15] Regulations Around Digital Carbon Footprint
[6:50] How to Fight for Change in the Digital Landscape
[10:46] What Responsibility Do Large Companies Have in Improving Our Digital Footprint?
[13:35] Who are the People at Organizations Launching Reduction Initiatives?
[15:30] How to Implement Sustainability Changes at an Organization
[17:47] How to Get People to Care About Their Digital Footprint
[20:25] The Environmental Impact of LLMs and Generative AI
[23:30] Don’t Feel Guilty
[25:54] Reducing Your Digital Footprint
[27:11] Rapid Fire Rankings
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This Week's guests
Chris Butterworth
Title: Founder and Lead Consultant
Company: Aline
Bio: Chris is a country boy working in technology. Experienced design technologist turned digital sustainability consultant after discovering the carbon emissions of the internet – started Aline which then got acquired to become part of Yard group.
Website: https://aline.to/
Resources:
Top 3 of anything:
- Music
- Family
- The Planet
Rank your best SEO marketing win:
Redesigned a website to make it incredibly lightweight which while migrating domain and URLs boosted rankings.
Rank your top 3 SEO tools:
- Screaming Frog
- Webmaster Tools
- Hemingway
Rank your best SEO or trick or tactic:
Focus on conversion over winning traffic.
Rank what you love most about the SEO industry:
It can be used to shorten user journeys.
Rank your top 1-3 marketers:
Rank your best SEO learning resource:
Your own experience.
Rank your top cause or charity:
Host: Garrett Sussman
Title: Demand Generation Manager
Garrett loves SEO like the 90s loves slap bracelets.
Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.
Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.
Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly
- Don’t Burn The Environment With Your Digital Footprint ft Chris Butterworth – Rankable Ep. 127 - December 13, 2023
- An Optimist’s View on Generative AI, Content, and SEO ft. Ryan Law – Rankable Ep. 126 - December 6, 2023
- Your Brand, Search Intent, and the Content Arms Race ft. Victor Pan – Rankable Ep. 125 - November 29, 2023
