What 13 Billion Google Searches Reveal About Zero-Click Behavior
Most clicks go to sites the searcher never named, Google absorbs about a third of Wikipedia’s would-be traffic but barely dents Reddit’s, and ChatGPT now
July 30, 2026
Most clicks go to sites the searcher never named, Google absorbs about a third of Wikipedia’s would-be traffic but barely dents Reddit’s, and ChatGPT now
When a multi-billion-dollar corporation sits at the center of the entire SEO industry, it can be tough to believe everything they say. Constant press releases
“The funnel as we know it is moving,” says Christian Ward, Executive VP and Chief Data Officer at Yext. Thanks to AI, it’s moving off
“This is kind of an AI Mode fail.” That’s what an Oregon man said after trying to search for Kaiser urgent care clinics near him.
“It didn’t occur to me to use AI Mode.” That’s what a 74-year-old Orlando man said when prompted to use it to research local news
Three “wow’s” in a row were the reaction of one participant in our AI Mode study who was using AI Mode for the very first
“Honestly, I would click Reddit.” That’s what one participant in our AI Mode study said when searching for the best credit card loyalty programs. She
It’s been about two months since AI Mode officially launched. Sundar Pichai even declared it to be the future of search. So, who’s using it?
Inflation has grown. More than fifty brands, including several blue chip companies and tech companies, have announced a string of layoffs. A growing number of
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