Writing my book “The Science of SEO” has been incredibly eye-opening as I’ve dug deep into the minutia of how search engines work. Fundamentally, SEO is an abstraction layer wherein
Core updates happen. But with Google’s E-E-A-T page quality standards, sites can take back their content and improve after a core update hit.
In search engine optimization engineering, automated testing is critical to a stable organic search presence. Despite the utility of a framework like Puppeteer, there are a shocking amount of hoops
My 2020 MozCon presentation was a short film created by the iPullRank team. I’m not going to spoil it because I’d rather you watched it, but the movie is one
When Mike King founded iPullRank in 2014, it wasn’t his first – or second – rodeo. This self-described “developer turned indie rapper turned results-driven marketer” got started with a Howard
What’s the secret to a high-performance content team? It’s about having exceptional content that creates value. No, it’s about the people on the content team and their skill sets. Wait,
Google Search Console is a gold mine for data. Launched in 2001 as Google Webmaster Tools this was a way for marketers to submit sitemaps and check crawling/indexability. Google rebranded
Does your agency understand you? Your content strategy should be focused on one thing — using your content to achieve your organization’s goals and objectives. That’s immediately obvious to most