An Introduction to Relevance Engineering: The Future of Search
The next chapter of search is all about engineering the type of relevant content that can easily show up in every type of search. Businesses
May 8, 2025
The next chapter of search is all about engineering the type of relevant content that can easily show up in every type of search. Businesses
The SEO industry lost its collective marbles when AI Overviews made a dramatic appearance to fairly mixed reviews back in May 2024. And Google’s newest
TL;DR Mountain Dew had the most brand visibility for Super Bowl Ad prompts across conversational platforms at 46%. Budweiser was ranked first for Best Super
Ranking for a single keyword feels like a futile exercise in the context of modern SEO, but breaking down the line items can highlight the
At iPullRank we have been using Generative Pretrained Transformer (GPT) technologies since early 2020 with GPT-2. It’s been an exciting experience of combining data mining
Writing my book “The Science of SEO” has been incredibly eye-opening as I’ve dug deep into the minutia of how search engines work. Fundamentally, SEO
Core updates happen. But with Google’s E-E-A-T page quality standards, sites can take back their content and improve after a core update hit.
WEBINAR REPLAY: AI Content for SEO – WATCH One of the biggest predictions in the marketing world for 2023 was an increase in the use
In search engine optimization engineering, automated testing is critical to a stable organic search presence. Despite the utility of a framework like Puppeteer, there are
Great content can drive explosive growth—or leave your company with a site full of sub-par content no one wants to read. I’ve seen it happen
SEOs know all of the ‘tricks’. ‘Make sure each of these posts has our core keywords in the title, first fifty words, and subheads; each
My 2020 MozCon presentation was a short film created by the iPullRank team. I’m not going to spoil it because I’d rather you watched it,
When Mike King founded iPullRank in 2014, it wasn’t his first – or second – rodeo. This self-described “developer turned indie rapper turned results-driven marketer”
What’s the secret to a high-performance content team? It’s about having exceptional content that creates value. No, it’s about the people on the content team
Google Search Console is a gold mine for data. Launched in 2001 as Google Webmaster Tools this was a way for marketers to submit sitemaps
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iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Relevance Engineering, Audience-Focused SEO, and Content Strategy. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
