The Rankable Podcast

Keep Calm and GA4 - Episode 104

Featuring Jess Joyce

In episode 104, SEO consultant Jess Joyce stops by the show to ease our minds in the race to migrate to GA4 before Google sunsets Universal Analytics in July of this year.

Jess shares the key differences that SEOs need to be paying attention to within the GA4 dashboard and the ways in which reporting will be different.

We also discuss what other alternatives are that are currently out in the wild and how they stack up against GA4.

Episode Time Stamps

  • [0:00] Intro

  • [4:03] Key Differences Between GA4 and Universal Analytics

  • [8:02] SEO Reporting in GA4

  • [9:24] The Best Migration to GA4

  • [11:47] How to Do It Yourself

  • [13:12] What New Data Can SEOs Surface in GA4?

  • [16:19] Things Are Going to Look Different

  • [18:27] Alternatives to GA4

  • [21:20] Improving Your SEO with GA4

  • [22:45] Install It and Start Now

  • [24:37] Rapid Fire Rankings

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This Week's guests

Jess Joyce


Title: SEO Consultant

Bio: Internet resident, and previous web developer who loves technical SEO. From Geocities to Webflow and everything in between. I’ll be listening to 90s music while optimizing the web as a freelance SEO Consultant for mostly tech & SaaS companies.



Rank your top anything: 

  • My daughter & my partner
  • Music
  • The Simpsons
  • BONUS: Instant ramen noodles

Rank your best SEO marketing win:

Ranked for “content marketing software” many years ago.

Rank your top 3 SEO tools: 

Rank your best SEO trick or tactic:

Harness the power of the domain, and optimize all the subdomains for crawling!

Rank what you love most about SEO as an industry:

It feels like a superpower but it’s logic.

Rank your top 1-3 marketers:

Rank your best SEO learning resource:


Rank your top cause or charity: 

CamH – mental health in Canada

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.