In episode 107, Marianne Sweeny joins the show to discuss the ways in which SEOs are misunderstanding LLMs and how you can look at things differently to achieve success.
Marianne shares thoughts on how SEOs should be using some of these generative AI tools like ChatGPT and whether SEOs can do anything to future proof their careers.
We also talk briefly about what the future of LLMs and generative AI could look like a year from now as new projects like Google’s Magi begin to roll out.
[0:00] Intro
[2:20] What SEOs Need to Pay Attention To
[4:27] Are the SERPs Getting Better or Worse?
[6:13] The Most Common Misconceptions from SEOs Regarding LLMs
[8:20] The Implications of Deep Mind’s Integration Into Project Magi
[10:40] How Should SEOs be Using These Chatbots?
[12:35] How to Handle The Trust Factor
[14:20] Who is Responsible for Diversity in Generative AI?
[18:15] Can a Group Come Together in the name of Generative AI?
[20:20] Can SEOs Future Proof Their Role in the Industry?
[23:30] Predictions for the Next Year
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Marianne Sweeny
Company: Daedalus Information Systems
Title: Principal Consultant
Bio: Marianne Sweeny is passionate about the connections between information architecture, SEO, content strategy, user experience, and development. Her passion is for system-focused information architecture and a cross-discipline approach to intelligent applications so that practitioners can be more integrated into their design and development stages.
She is a past president of the Information Architecture Institute and a frequent speaker at IA, UX, SEO, and digital marketing conferences where she brings prescriptive guidance on how to get customers to embark on a frictionless journey that converts.
Websites: Daedalus Information Systems
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iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
