In episode 119, Serge Bezborodov of JetOctopus joins the show for an enlightening conversation around technical SEO at the enterprise level.
Serge shares thoughts on the uniqueness of technical SEO and discusses the critical data types that hold significance in the space. We discuss key features to pay attention to in your technical SEO software and best practices for effectively crawling large websites.
Serge also dishes out some strategies to identify and address JavaScript SEO issues and improve your communication with developers.Â
[0:00] Intro
[3:15] What is Unique about Technical SEO?
[4:40] What Type of Data Matters for Technical SEO?
[8:30] Key Features to Look For in Your Technical SEO Software
[12:12] Best Practices for Crawling Large Sites
[16:13] Identifying Javascript SEO Issues
[20:57] Communicating with Developers
[23:07] Rapid Fire Rankings
Serge Bezborodov
Title: CTO
Company: JetOctopus
Bio: Serge is the co-founder and CTO of JetOctopus. He is a tech-SEO and log-files nerd with 10+ years of experience in programming. Serge is also a data-driven SEO evangelist. He regularly shares insights from a billion crawled pages and 14 billion log lines on DigitalOlympus, TechSEOboost, BrightonSEO conferences, and through the TTT community.
Website: https://jetoctopus.com/
Top 3 of anything:
Motorcycles
Spear Fishing
Family
Rank your best SEO marketing win:
More than 10 years ago we built and bought some backlinks and got a huge amount of traffic.
Rank your top 3 SEO tools:Â
GSC
Ahrefs
Your hands
Rank your best SEO or trick or tactic:
Seeing the results and impact.
Rank what you love most about the SEO industry:
It’s always changing.
Rank your top 1-3 marketers:Â
Our clients.
Rank your best SEO learning resource:
Google Web Master Tools.
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Host: Garrett Sussman
Title: Demand Generation Manager
Garrett loves SEO like the 90s loves slap bracelets.
Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.
Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.
Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.