The RANKABLE Podcast

The History and Future of NLG Content - Episode 102


In episode 102, Jeff Coyle of MarketMuse stops by to discuss the past, present, and future of Natural Language Generation (NLG) content for SEO.

Jeff shares his thoughts on how long it might be before we see consistency in the factual accuracy and quality of NLG outputs and how important content quality is within search rankings.

We also chat about how Google can keep up with competitors in the AI space and if their current approach is the right one.

Episode Time Stamps

  • [0:00] Intro
  • [1:45] The History of NLG for Content Marketing

  • [16:25] Content Quality

  • [21:34] Can Google Keep Up?

  • [30:08] The Present & Future of NLG for Content

  • [34:45] How Far Away Are We From Reliable NLG Outputs?

  • [40:15] How to Future Proof Your SEO Strategy & Content

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This Week's guests

Jeff Coyle

Title: Co-founder & Chief Strategy Officer

Bio: Jeff Coyle is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is an AI content marketing expert with more than 21 years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search, and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation.


Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.