In episode 120, Dave Ojeda stops by to chat about the intricacies of Schema markup.
Dave emphasizes the value of Schema and its role beyond enhancing search engine visibility. We discuss entities and the relationship they have with semantic Schema markup as well as how they enrich the context of your content.
Dave also highlights common mistakes to avoid when working with Schema and the advantages of implementing Schema markup within your organization.
[4:02] The Value of Schema
[7:19] Entities in the Context of Schema
[9:03] The Advantage of Schema Markup
[11:13] How to Implement Schema Markup at Your Organization?
[14:05] How will the Importance of Schema Change in the Future
[18:35] Common Mistakes People Make With Schema
[23:00] Rapid Fire Rankings
Company: Dave Ojeda Consulting
Bio: For 14 years, Dave Ojeda has worked in digital marketing helping businesses increase their organic leads and convert more sales. During the last 7 years, he has focused on providing Schema Markup strategy and design to help businesses build knowledge graphs.
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