AI Search for the Procurement Professional
Somewhere in your inbox right now is a proposal for “GEO.” Or “AEO.” Or “LLMO,” “AIO,” or “AI SEO.” Five names, one thing, and nobody
October 13, 2026
Somewhere in your inbox right now is a proposal for “GEO.” Or “AEO.” Or “LLMO,” “AIO,” or “AI SEO.” Five names, one thing, and nobody
Nearly every marketer has probably lived through a similar situation in which traffic drops, but there are multiple plausible reasons why. It could be a
KPIs are at the top of all of our clients’ minds these days. That’s what we’re hearing about on every call as we discuss their
I get some version of the same question every week now. A client has two AI visibility platforms running side by side. One says they
Let’s be honest about where most marketing teams are right now. Traffic is disappearing in ways that are hard to explain in a report, attribution
There’s a moment many marketers are experiencing these days: your CEO searches for something you know your brand should own, and an AI-generated answer appears
For decades, the SEO industry has lived and died by a predictable set of numbers: rankings, sessions, and clicks. We built measurement plans that audited
“An audit doesn’t just find what’s not working,” said iPullRank VP of Content Strategy Fajr Muhammad. “It finds what is working so brands can continue
Rankings don’t equal revenue anymore. Search is different and as marketers, we need to learn how to handle the new requirements of AI Search. It’s
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