Google adds a tag for indexing embedded content, malicious link schemes to be aware of, and tech SEO strategies for 2022.
In this week’s episode, we also cover an Ngram Keyword tool, title tag rewrites study, and Covid and SEO.
Also:
Host: Garrett Sussman | Demand Generation Manager
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(0:33) New robots tag: indexifembedded
This new tag provides media publishers with more control in indexing their embedded content. With videos or iframes, there may be situations where they don’t want to index the content on their own site, but they’re fine with having it indexed on a 3rd party site. Malcolm Slade of CreativeRace SEO added some more use case examples in his article.
(1:22) What to expect from Search Central in 2022?
Initially joking about Voice Search, John Mueller, Martin Splitt, and Gary Illyes dive into the challenges of sustainable indexing and crawling with the massive amounts of content on the internet.
(2:33) Mental Health in SEO – Ryan Jones
How can SEO’s maintain mental health? 3 great tips by Ryan Jones in this great Twitter thread.
(4:06) What enterprise-level SEO tools/platforms can’t you live without?
George Nguyen asked the SEO community on Twitter for the best enterprise SEO tools. Lots of great answers, including:
(4:42) What is something ancient that only an SEO veteran can remember? – Bill Hartzer
Bill asked the Twitter community what do they remember from the old days of SEO. Lots of fantastic answers including:
(6:35) 3 Train Wreck Link Schemes You Didn’t Even Know Had Hit You – by Michael Cottam
(9:28) We Studied 81,000 Page Titles – Google Rewrote 61% Of Them – by Cyrus Shepard
Cyrus produced an awesome study looking at title tags and the extent to which Google is re-writing them. Some highlights include:
(11:06) Short-Form vs. Long-Form Content: Which Is Better for SEO? – by Joshua Hardwick
Joshua put out a great piece on how you can use Ahrefs to identify when to use long-form articles vs. short-form articles. Ultimately, “focus on satisfying searchers, not hitting some arbitrary word count.”
(11:43) Why Google’s 10 Blue Links Will Have to Go (Eventually)
Mordy Oberstein of Semrush wrote a great article exploring the future of Google SERPs as they focus on discoverability using MUM by surfacing more drill-down contextual content.
(13:33) IndexWatch 2021: The SEO Winners In Google’s US Search Results
Lily Ray looked at Sistrix data on visibility in the US and found that winners included increased authority with government and medical sites. Dictionary sites. But also content indexing produces winners like social media sites and stock photos. Spotify was a big winner for artist names.
(14:16) 5 Ways to Use Google Trends for SEO
Our own Andrew McDermott wrote a great set of tactics for using Google Trends to improve your SEO traffic.
(15:54) Riley Hope On COVID & Searcher Behavior
Riley and Barry Schwartz chatted about the pandemic and marketing, how users and SMBs adapted and also discussed how many SMBs still aren’t familiar with any of the free tools available to build their presence on Google
(16:38) Revealed: Which CMS Is Best For SEO In 2022? – by David McSweeny
David McSweeny shared his research into the top CMS for SEO and investigated the following 5:
(17:14) Custom Search for SEO: Analyzing Search Intent with Google’s Programmable Search Engine and its Custom Search JSON API – by Johana Maier
Johana Maier wrote a highly technical piece for OnCrawl on how to use Google’s Custom Search JSON API to research a proxy of search results (for free) from Google to inform SEO strategy around examples like Gender, Page Types, or Competitor Domains.
(19:03) The Top Tech SEO Strategies for 2022 and Beyond – by Crystal Carter
(22:10) YoastCon – The Worst SEO Issues of Online Stores in 2022 & How to Fix Them – by Aleyda Solis
Aleyda tackled the Worst SEO Issues of Online Stores in 2022 in her YoastCon presentation.
(24:48) YoastCon Every Best Practice You Learned for E-commerce SEO is Wrong – by Mike King
Mike laid out all of the ways that we need to rethink eCommerce best practices because there are examples where they don’t always work as expected.
(26:32) SEO Ngram Tool – by Ryan Jones
Ryan Jones created a tool that explores search keyword suggestions as Ngrams using
“related searches” from Google and Bing.
(27:30) Organic Search: Understanding Keywords Performance Template – by Alice Roussel
Alice Roussel put together a nice template that can surface a variety of key organic search traffic insights.
(27:58) Best Google Sheets Formulas for SEO & Content Audits – by Shelley Walsh
Shelley Walsh created a simple list of formulas to use in Google Sheets for SEO use cases.
(28:24) Ruth Burr Reedy was on Rankable to discuss Remote Working
(28:47) Amanda Milligan joins next week to discuss creating newsworthy content.
(29:11) We also had our Webinar Year 2: How the Pandemic Continues to Impact Search Demand Recovery with Advanced Web Ranking.
(0:33) New robots tag: indexifembedded
This new tag provides media publishers with more control in indexing their embedded content. With videos or iframes, there may be situations where they don’t want to index the content on their own site, but they’re fine with having it indexed on a 3rd party site. Malcolm Slade of CreativeRace SEO added some more use case examples in his article.
(1:22) What to expect from Search Central in 2022?
Initially joking about Voice Search, John Mueller, Martin Splitt, and Gary Illyes dive into the challenges of sustainable indexing and crawling with the massive amounts of content on the internet.
(2:33) Mental Health in SEO – Ryan Jones
How can SEO’s maintain mental health. 3 great tips by Ryan Jones in this great Twitter thread.
(4:06) What enterprise-level SEO tools/platforms can’t you live without?
George Nguyen asked the SEO community on Twitter for the best enterprise SEO tools. Lots of great answers, including:
(4:42) What is something ancient that only an SEO veteran can remember? – Bill Hartzer
Bill asked the Twitter community what do they remember from the old days of SEO. Lots of fantastic answers including:
A Google SERP being purely ten blue links. – Rae Hoffman
The High Rankings SEO forum by @jillwhalen – Andy Simpson
Sites hiding shit in their footers – Taylor Berg
Matt Cutts – Kristine Schachinger
DMOZ and other BS Rankings – Bill Slawski
Paying Yahoo to ‘boost rankings’ – Keith Goode
White text on white background – Ian Lurie
Exact Match Domains- Holly Miller Anderson
SEO veterans really like reminiscing about what they were doing 15-20 years ago vs. talking about what they’re doing today so I think SEO veterans remember * a lot*. – Lisa Barone
(6:35) 3 Train Wreck Link Schemes You Didn’t Even Know Had Hit You – Michael Cottam
(9:28) We Studied 81,000 Page Titles – Google Rewrote 61% Of Them – Cyrus Shepard
Cyrus produced an awesome study looking at title tags and the extent to which Google is re-writing them. Some highlights include:
(11:06) Short-Form vs. Long-Form Content: Which Is Better for SEO?
Joshua Hardwick put out a great piece on how you can use Ahrefs to identify when to use long form articles vs. short form articles. Ultimately, “focus on satisfying searchers, not hitting some arbitrary word count.”
(11:43) Why Google’s 10 Blue Links Will Have to Go (Eventually)
Mordy Oberstein of Semrush wrote a great article exploring the future of Google SERPs as they focus on discoverability using MUM by surfacing more drill down contextual content.
(13:33) IndexWatch 2021: The SEO Winners In Google’s US Search Results
Lily Ray looked at Sistrix data on visibility in the US and found that winners included increased authority with government and medical sites. Dictionary sites. But also content indexing produces winners like social media sites and stock photos. Spotify was a big winner for artist names.
(14:16) 5 Ways to Use Google Trends for SEO
Our own Andrew McDermott wrote a great set of tactics for using Google Trends to improve your SEO traffic.
(15:54) Riley Hope On COVID & Searcher Behavior
Riley and Barry Schwartz chatted about the pandemic and marketing, how users and SMBs adapted and also discussed how many SMBs still aren’t familiar with any of the free tools available to build their presence on Google
(16:38) Revealed: Which CMS Is Best For SEO In 2022? – David McSweeny
David McSweeny shared his research into the top CMS for SEO and investigated the following 5:
(17:14) Custom Search for SEO: Analyzing Search Intent with Google’s Programmable Search Engine and its Custom Search JSON API – Johana Maier
Johana Maier wrote a highly technical piece for OnCrawl on how to use Google’s Custom Search JSON API to research a proxy of search results (for free) from Google to inform SEO strategy around examples like Gender, Page Types, or Competitor Domains.
(19:03) The Top Tech SEO Strategies for 2022 and Beyond – Crystal Carter
https://moz.com/blog/tech-seo-strategies-2022
(22:10) YoastCon – The Worst SEO Issues of Online Stores in 2022 & How to Fix Them – Aleyda https://www.slideshare.net/aleydasolis/the-worst-seo-issues-of-online-stores-in-2022-how-to-fix-them-yoastcon2022
Aleyda tackled the Worst SEO Issues of Online Stores in 2022 in her YoastCon presentation.
(24:48) YoastCon Every Best Practice You Learned for E-commerce SEO is Wrong – Mike King
Mike laid out all of the ways that we need to rethink eCommerce best practices, because there are examples where they don’t always work as expected.
(26:32) SEO Ngram Tool – Ryan Jones
Ryan Jones created a tool that explores search keyword suggestions as Ngrams using
“related searches” from Google and Bing.
(27:30) Organic Search: Understanding Keywords Performance Template – Alice Roussel
Alice Roussel put together a nice template that can surface a variety of key organic search traffic insights.
(27:58) Best Google Sheets Formulas for SEO & Content Audits –
Shelley Walsh created a simple list of formulas to use in Google Sheets for SEO use cases.
(28:24) Ruth Burr Reedy was on Rankable to discuss Remote Working
(28:47) Amanda Milligan joins next week to discuss creating newsworthy content.
(29:11) We also had our Webinar Year 2: How the Pandemic Continues to Impact Search Demand Recovery with Advanced Web Ranking.
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
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iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
