AI Content: A Threat To SEO? – Episode 46 – The SEO Weekly
The SEO Weekly AI Content: A Threat To SEO? – Episode 46 Where queries are weird, advice is controversial, and everything depends. What are large language models (LLM)? How do they build AI content? If we use AI content, can and will Google penalize us for it? In this week’s episode, we also cover international […]
Digital Consumer Data: Value Beyond SEO ft Tory Gray – Rankable Ep. 90
The RANKABLE Podcast Digital Consumer Data: Value Beyond SEO – Episode 90 FEATURING Tory Gray Digital Consumer Data: Value Beyond SEO ft Tory Gr | RSS.com In episode 90, Tory Gray of The Gray Dot Company discusses how consumer data can be leveraged by SEO teams for new insights that help inform strategy and drive […]
AI Content is not the SEO threat they want you to think it is
Get iPullRank’s AI in Content and SEO Free Guide – DOWNLOAD In 2018 I made a prediction at TechSEOBoost that we were 5 years away from any random script kiddie being able to leverage Natural Language Generation (NLG) to generate perfectly optimized content at scale using open source libraries. At that point, I’d been keeping a close […]
Investing in SEO Through a Recession – Episode 45 – The SEO Weekly
The SEO Weekly Investing in SEO Through a Recession – Episode 45 Where queries are weird, advice is controversial, and everything depends. Sub domains vs. subfolders? Social signals impacting rankings? How about bounce rate? An interesting Twitter thread on controversial SEO takes. In this week’s episode, we also cover website service workers, AI content for […]
SEO Battlezone: Round 4 – Is AI Content The SEO Boogey Man?
SEO Battlezone Round 4 Is AI Content The SEO Boogeyman? Michael King and Zach Chahalis vs. AI Content Episode Time Stamps [0:00] Intro [1:09] AI Content Is Not Inherently Bad [4:46] Opportunities for Imagery [7:50] Edit Your AI-written Content [9:50] Getting Back To The Basics [11:37] More Savvy & Efficient AI [12:50] Bonus Round: Prompt Engineering […]
Quick Tip: Google is Showing Shipping Fees from your Merchant Feed in Organic Search
A few weeks ago we came across an oddity in the Organic Search results. Google is showing shipping costs in its snippets that are not physically in the code on the page. In the example above, Grainger is showing a shipping cost of $16.42 for the items in the SERP. However, if you visit one […]
Local SEO Advantages For Enterprise Ecommerce ft Michael Carini & Shantel Branch – Rankable Ep. 89
The RANKABLE Podcast Local SEO Advantages For Enterprise Ecommerce – Episode 89 FEATURING Michael Carini & Shantel Branch 89. Local SEO Advantages For Enterprise Ecommerce | RSS.com In episode 89, Michael Carini, co-founder and CEO of Lastmile Retail, and Shantel Branch, Director of Client Strategy of iPullRank, join the show to discuss how local SEO […]
Zero-Click Behavior and Zero-Volume Keywords – Episode 44 – The SEO Weekly
The SEO Weekly Zero-Click Behavior and Zero-Volume Keywords – Episode 44 Where queries are weird, advice is controversial, and everything depends. Are people clicking on the SERPs? Should you target zero-volume keywords? Is Google a dying mall? (It’s not. Well, maybe…) In this week’s episode, we also cover Entity SEO, Google frugality with indexing, and […]
Slashing Your SEO Budget – SEO Battlezone: Round 3
SEO Battlezone Round 3 Slashing Your SEO Budget Michael King and Zach Chahalis vs. seo budgets Episode Time Stamps [0:00] Intro [1:11] Why You Should NOT Slash Your SEO Budget [3:37] Budget Cuts Are Situational [6:06] C-Suite Did Not Learn From The Past [9:44] Expand Keyword Coverage And Content [11:39] Use Technical Stories To Your Advantage [13:53] […]
Why Entity SEO Needs To Be the Foundation of Your Organic Search Strategy
In the past, organic search was easy. Well, easier. Add in the right keywords, build the right links to your web pages, and it’s easy to achieve rankings. That’s no longer the case; today, Google has a sophisticated understanding of high-level concepts like context and intent. It’s bad news for the unprepared. In 2012, Google […]
Rankable Ep. 88 – The Friendship Between Your PPC And SEO Teams ft Amalia Fowler
The RANKABLE Podcast Episode 88 – The Friendship Between Your PPC And SEO Teams FEATURING Amalia Fowler 88. The Friendship Between Your PPC And SEO Teams | RSS.com In episode 88, Amalia Fowler of Good AF Consulting discusses how PPC and SEO teams can work together to strengthen your marketing campaigns. Amalia gives her take […]
Advice From the Hart Ep. 8 – Networking No-Nos at Public Events Post-Pandemic Part 2
ADVICE FROM THE HART Episode 8 – Networking No-Nos at Public Events Post-Pandemic (Part 2) FEATURING Christopher HART On Episode 8 of Advice From The Hart, Chris continues to share some more advice on what NOT to do when networking at marketing events. He gives his thoughts on professionalism, pacing yourself, and having a respectful […]
Google and eCommerce: Hustle for the Holidays – Episode 43 – The SEO Weekly
The SEO Weekly Google and eCommerce: Hustle for the Holidays – Episode 43 Where queries are weird, advice is controversial, and everything depends. Google Spam Update, a ton of new eCommerce features rolling out into the SERPs, and some transparency around GSC data. In this week’s episode, we also cover SEO A/B testing, Forecasting SEO, […]
SEO Battlezone: Round 2 – The Problem With Google’s Documentation
SEO Battlezone Round 2 The Problem with Google’s Documentation Michael King and Zach Chahalis vs. Google Episode Time Stamps [0:00] Intro [1:08] Why You Can’t Trust Google Documentation [1:55] Documentation is Out of Date [3:33] Don’t Let Google’s Documentation Guide Your Strategy [5:14] Use Documentation for Testing [7:43] Google’s Responsibility To Accurate and Up-To-Date Documentation [8:55] Exploring […]
An SEO’s Guide To Google eCommerce: Product Structured Data and the Google Merchant Center
It’s still growing. According to Statista, eCommerce revenue in the United States is forecasted to grow to $1.3 trillion by 2025. It’s estimated that eCommerce will be 24% of total retail sales worldwide by 2026. It may not seem that way, but we’re still in the middle of an eCommerce boom. Growth is still happening. […]
