Google Search Essentials: Goodbye Webmaster Guidelines – Episode 42 – The SEO Weekly

The SEO Weekly Google Search Essentials: Goodbye Webmaster Guidelines – Episode 42 Where queries are weird, advice is controversial, and everything depends. The Webmaster Guidelines have been refreshed and renamed after 20 years. Now known as the Google Search Essentials, it still covers much of the same content including technical requirements, Spam policies, and best […]

SEO Battlezone: Round 1 – The Problem with Google’s Discovery Engine

SEO Battlezone Round 1 The Problem with Google’s Discovery Engine Michael King and Zach Chahalis vs. Google Episode Time Stamps [0:00] Intro [1:56] Limitations In Google’s Algorithm [3:19] Focus On Search [4:26] Provide Relevant Results [6:01] Focus On Personalization [7:43] Invest In Search [8:27] Google Won’t Lose At Their Own Game [10:52] Outro Don’t forget to please […]

Financial Institutions: Drive Organic Growth for YMYL Queries with Authoritative Content

What do banking customers care about?  Money! More specifically, your customers care about their money-saving, investing, and earning more. Getting great deals on large purchases – home mortgages and auto loans. You know, the stuff that matters to them. The answer is obvious. So why do financial services institutions share content like this?  Don’t misunderstand; […]

Rankable Ep. 86 – The Role That SEO Plays For Integrated Marketing ft Michaela Mendes

The RANKABLE Podcast The Role That SEO Plays For Integrated Marketing – Episode 86 FEATURING Michaela Mendes 86. The Role That SEO Plays For Integrated Marketi | RSS.com In episode 86, Michaela Mendes joins the show to discuss her strategy around integrated marketing and how SEO can be used to enhance your multi-channel marketing campaigns. […]

Advice From the Hart Ep. 7 – Effective Networking at Public Events Post-Pandemic

ADVICE FROM THE HART Effective Networking at Public Events Post-Pandemic (Part 1) – Episode 7 FEATURING Christopher HART On Episode 7 of Advice From The Hart, Chris shares his thoughts on how to approach networking at marketing events. He gives insights on preparation, finding balance, and providing real value before asking for something in return. […]

SEO Tools For Great Content and Key Search Operators – Episode 41 – The SEO Weekly

The SEO Weekly SEO Tools For Great Content and Key Search Operators – Episode 41 Where queries are weird, advice is controversial, and everything depends. There was no new Google algorithm update. But FOMO was rampant for two major SEO conferences last week, BrightonSEO and the News & Editorial Summit (NESS). In this week’s episode, […]

Google’s SearchOn 2022: New Search Features – Episode 40 – The SEO Weekly

The SEO Weekly Google’s SearchOn 2022: New Search Features – Episode 40 Where queries are weird, advice is controversial, and everything depends. Google hosted their SearchOn one-hour virtual conference last Thursday and showcased a variety of updates that are being rolled out for search or are coming soon. The focus was on visual search features, […]

Log File Analysis: A Must-Have for SEO Pros

botify log file analysis

Have you ever worked on a site with a million pages? At that scale, Googlebot doesn’t always crawl every page, let alone index them. With such quantity, you need a way to analyze website performance and catch technical issues before your organic search traffic takes a hit. Log file analysis is a not-so-secret and critical, […]

Google’s Product Reviews Update: Version Bajillion – Episode 39 – The SEO Weekly

The SEO Weekly Episode 39 – Google’s Product Reviews Update: Version Bajillion Where queries are weird, advice is controversial, and everything depends. What can we expect from Google’s Product Reviews Update? Will the SERP quality improve by the holidays? In this week’s episode, we also cover whether Click Through Rate is a ranking factor, programmatic […]

5 Ways Programmatic SEO Can Generate Growth

Programmatic SEO blog feature image

Organic search is s-l-o-w.  Building content is slower. But it doesn’t have to be. Ahrefs analyzed 2 million random keywords and found that 95% of newly published pages don’t make it into Google’s top ten.  Only 5.7% of web pages made it, but here’s the thing, it still took 2 to 6 months to achieve […]